Analysis of the four major ways of hardware enterprise "fun" fame

With the constant development of the hardware market, business warfare has become increasingly fierce, and a large number of foreign hardware companies have entered the Chinese market to open up new fields. Faced with the market competition that competes with each other, how to be invincible in such fierce competition has become a problem that all hardware companies have to consider. As a mark of a certain product or service, "brand" has become a powerful weapon for hardware companies in the business warfare as an intangible asset. Today, the level of satisfaction, this is the result of continuous improvement. Specifically for hardware companies, to fully realize marketization, it is necessary to work under the “brand” first.

How to let people know us better and better integrate our outstanding works into people's real life is an important task to establish a good brand.

Hardware companies can also enjoy the network network. The emperors of today’s era, whether you love or not love “human flesh” people's lives and work. Nowadays, from individuals to the media, from hype to packaging, the experts who know the way of the Internet have become popular online. Looking at the Internet market, endless tricks and tricks, Xiaoyue Yue cross the era of thunderous people's move, triggering people's hot debate, where customers Eslite civilian ads, set off a wave of people's ps. The reason why the two are "being treated" by netizens is, to some extent, justifying the charm of the "eyeball economy."

Since 2008, traditional industries have shown great enthusiasm for the Internet. From Shi Yuzhu's move of melatonin to online games, it is almost equal to NetEase, Fractional Jiang Chunnan acquires OK, and PPG gives the traditional manufacturing industry a slap in the face, allowing traditional entrepreneurs who do not understand the Internet to start to discover the charm of the Internet. . Hardware companies are making more efforts to use e-commerce and highlight competition.

Hardware companies selling on the Internet can use the grass roots to free product descriptions, corporate publicity, and business promotion from the cold concept, such as a piece of raw video, widely circulated online language, and personal characters. If a hardware company wants to better promote its products and build its brand on the Internet, it must create its own popular image. It must have connotations and meet the material and spiritual needs of its users.

Let the hardware become the star We all know that the product of the celebrity endorsement has an absolute advantage in the market, and the operation of the advertisement around the celebrity endorsement seems to be the inevitable trend of the big and small brands. Whether it is a brand strategy or a trend, with the rapid development of hardware products and the rise of brand awareness, more and more hardware companies have begun to move toward celebrity endorsement.

China's hardware capital - Yongkang, set off an upsurge of "chasing stars" in recent years. It is reported that driving on the 330 National Road Yongkang section and East Yong line, set up on the roadside billboards, movie stars, singers, laughter "stars shining." It is reported that there is currently Zeng Zhiwei endorsement Hengcheng door industry, rent endorsement Yongjia door industry, Zhu Dan endorsement Jin Kade door industry, Li Jindou endorsement group hi industry. Most of these companies have not been established for a long time, and business owners are generally younger. They have relatively new ideas in product development and marketing.

In the final analysis, the celebrity endorsement is not a “final south shortcut” for hardware companies to become bigger and stronger. These enterprises also need to make more efforts in terms of sales levels, frequency of activities, and follow-up promotion. However, in today's increasingly fierce competition, in the continuous expansion of outlets while using assistive forces to enhance brand influence, to find a celebrity endorsement is one of the ways.

Enthusiasm heating rational and easy participation With the development of the market, the general means of publicity is not enough to meet the development of the hardware industry. This form of exhibition marketing has opened up a broader stage for the hardware and electromechanical companies to promote marketing. With the continuous development of the form, content and function of the exhibition, compared with other promotion methods, the status of the exhibition in the marketing strategy of hardware enterprises is more and more important.

For enterprises to participate in the exhibition, it is very important to promote the brand of the company and its products so as to expand the brand's social influence and market competitiveness, and increase the consumer's attention and desire for the brand. Therefore, when the company is selling at the exhibition, Must be closely integrated with the company's brand promotion.

First, do a good job of participating in the advertising campaign.

Second, do a good job planning activities.

Third, Baotou warm, do "old" exhibition, and constantly accumulate energy.

Fourth, rational participation in the exhibition, measuring the "luminous intensity" of the exhibition itself, as well as the company's market strategy, brand display, and be in harmony with the show.

Exhibition marketing - a sharp edge for hardware companies to expand market value. At the 18th China International Hardware Fair, hardware companies have made adequate preparations. Many exciting special booths, new products, new technologies, and on-site promotion activities have made hardware exhibitions the best for hardware companies to show themselves. Stage. Power Lion Tools, Hong Kong Dedicated Group, Deep Dove Abrasives, Stanley Tools, Xidi Tools, etc. Major hardware companies in the exhibition to engage in a variety of promotional activities, causing crowds onlookers, not only promoted the visibility of the company, but also the lively atmosphere. Find the right exhibition, find the right exhibition, and do a good job before you can get high marks on the exhibition.

Let the hardware culture enter the university and integrate the important culture of the hardware company into the university so that the university students can better understand us. College students are important objects for purchasing housing in the future, and they are also direct participants in the development of hardware companies in the future. According to the author's survey, 90% of college students do not even know what hardware is. There are 6% of university students who have little knowledge of hardware and only know about some hardware representatives. There are also some college students who study related majors. Have some understanding, and these college students account for 4%. Let university students better understand the hardware and promote the development of future hardware companies. The author made personal suggestions on this:

First, give some lectures on hardware knowledge in the university.

Second, publish some books for hardware companies for everyone to read.

Third, sponsor college students to organize some activities on hardware knowledge.

The hardware company took the road of own brand, cultivated its own sales team, changed the past "branded" business and won autonomy. Only by building their own brands and owning their own proprietary products can they avoid the sand that is “washed out” by the market. Do: select brands, select products, select markets, refine teams, streamline management. Marketing promotion, learn to leverage, take advantage of marketing, leveraging force, borrowed to play. To achieve a total sharing of resources, mutual benefit and mutual assistance. Do not rely on obediently to live on other people's roads, have their own methods, and use your own strengths to step out of a sunny avenue. Facing the changes in the market environment, implementing a brand strategy is the foundation of development.