Ms. Liu, who currently lives in Beijing, bought a simple wooden storage rack on Taobao a few days ago. After arrival, the material looked good without pictures, and it took her most time to assemble. Finally, she could only ask for foreign aid. With the help of more than an hour, it barely installed.
"The screws are hexagonal. I didn't know that the merchant had a special screwdriver for distribution. I used my own tools to assemble for a long time. I didn't need to say that after the installation, it was crooked and very unsteady!" Ms. Liu said that she needed to assemble furniture products Be cautious about online shopping in the future.
Ms. Liu ’s friend Ms. Hong also recently bought a wooden bed online, but after paying the payment, home sellers are responsible for assembly in addition to home delivery. Ms. Hong does not have the trouble after Ms. Liu ’s online shopping.
In fact, with the development of e-commerce, the products in life are gradually e-commerce, and furniture products are no exception. So, can consumers accept this new channel for furniture purchase?
"The e-commerce of furniture commodities is still in its infancy, and the home is divided very finely. Most of the home B2C may do furniture." Analyst International analyst Chen Shoushen told reporters in this newspaper that compared with the general Commodities, household goods have higher requirements for after-sales service.
In addition to the purchase of furniture, it also involves installation, use and maintenance issues, such as cement sand, paint, etc., all require relatively professional workers to provide follow-up services. In the online retail mode, there is a form of contracted work. If it is not, you have to hire workers for decoration. Consumers are definitely not willing to make the whole process so long. Chen Shoushen believes that "although the price may have a little advantage, the entire service may not be attractive to users."
For most consumers, when buying furniture, there is usually no clear direction in advance, only to see what they like when visiting a furniture store or online store, and then ask the furniture shopping guide and customer service to make a decision. However, since the furniture is presented separately, whether it is harmoniously unified with its own decoration is a problem that many consumers worry about. In addition, consumers always want to know whether the colors are harmonious and the size is appropriate before buying.
The above Ms. Hong told reporters: "Although the process of buying a bed is relatively smooth, if I want to decorate the house, I will definitely not choose to buy building materials online. What if the formaldehyde content exceeds the standard? How to guarantee the quality of the paint? I do n’t know what ... "
Chen Shoushen believes that many furniture stores on Taobao are actually a combination of online and offline business models, selling offline products at online prices and performing after-sales service for offline products. Online home sales do have their own advantages, whether it is the price or the comprehensiveness of the goods, but the problem is that the after-sales service is difficult to have continuity with the shopping experience.
The optimistic view is that the combination of furniture manufacturers and e-commerce has undergone channel changes and opened up new market prospects. First, the price advantage of e-commerce breaks through the high cost of traditional channels; second, the borderless network allows furniture manufacturers to reach the most customers in the shortest time, making it possible for the national market to expand, and most importantly, online furniture purchases conform to youth A generation of "shopping habits".
However, from a practical point of view, Chen Shoushen believes that furniture commodity e-commerce must have a particularly mature e-commerce service system in order to seize users. "The difference between household goods and clothes is that buying clothes from comparison to ordering to express delivery does not need to pay more offline costs, and there is no need to go to other stores to see. However, the materials for decoration must be disassembled to see more carefully. For example, buying a curtain and buying a chair can be completely achieved through e-commerce, and will not involve many offline services, but large furniture such as wardrobes and paint, etc., definitely need to be seen on site. "
Chen Shoushen believes that the development of e-commerce for large furniture items must lag behind, and only a relatively mature system of online and offline services can be developed. In the early stage, the standardized products with more small pieces are easier to realize e-commerce.
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