Five trends in the reform of the home industry

O2O is the transformation trend of household electricity providers. For home building materials companies, "O2O" is a trend for future companies to e-commerce transformation. Through e-commerce, consumers can easily collect all kinds of suitable products. Based on the development of e-commerce, the functions of traditional stores will certainly be more comprehensive.

Compound circulation channels will continue to exist in the future. Compound circulation channels will continue to exist. The traditional consumer market will continue to exist, but with the development of the Internet, it will bring changes to the traditional channels. With the increasingly fierce competition, the price means will become a weapon and accelerate the reshuffle of the industry. The dealer's profit margin will be compressed.

The trend of market warming obviously The current price increase of home building materials has caused the phenomenon of “goods hoarding” in dealers of some companies. If there are good products, they cannot be sold, so they can only reduce prices. However, despite the fact that the industry is affected by price increases and price cuts, the trend of market recovery has not been hindered. On the one hand, sales demand has increased, and the country has accelerated the process of urbanization. Not shrinking; on the other hand, all companies are looking for effective measures to deal with price increases and price storms, the industry's development is difficult but hope unlimited.

In the future, the personalization of corporate brands needs to be strengthened, and maintaining the bargaining power of brands and highlighting the characteristics of brands is the only way for future home building materials companies to maintain their profits. At present, many home building materials companies have multiple brands, which is not conducive to spread. When there is no meal, the brand will be cut off.

Refined brand era comes The brand management of the current home building materials industry is still the traditional "extensive style", and the future is bound to be "fine" brand cultivation. The development trend of home building materials brands is not strategic when planning brand structure, and even some brands do not have the necessity of existence. Therefore, I believe that only if the company's strength is strong enough can it develop multi-brand strategy and achieve coordination among multiple brands.

According to the status quo of the industry, the brands of home building materials companies are all common and lack personalized brands. The experience in managing brands is not yet mature. There is no subdivision of the consumer groups that the brand undertakes. Companies do not understand the market and they are branding and “hard” brands.

Custom home is the direction for the direction of the future market, "custom home" will be a direction, but I think the custom needs in the cabinet and wardrobe will be higher. In terms of consumption patterns and consumption patterns, the overall package of the market relying on home improvement companies will become higher and higher. Therefore, similar scale customization can realize large-scale production. Therefore, the relative personalization is that the current market is relatively easy to implement. But whether it is customized or not, the home building materials companies in the future still need classic products. Nowadays, the market is full of "brand-named troops." What is needed is more brands with original capabilities.