After the fraudulent scandals in the Da Vinci furniture explosion, Jinan consumers also encountered disputes over the promotion of British furniture, but the chaos in the furniture industry did not affect the sales enthusiasm of the merchants. Recently, the Economic Reporter’s investigation found that “Golden September and Silver 10†has not yet arrived. The major home stores in the provincial capital have launched large-scale promotion activities. The price and brand chaos are particularly evident in the cabinet market, and even the network water army has helped. Only the erratic price and the uncompromising quality make it difficult for consumers to make choices. The price war is fierce and the price war has become the norm in the competition of the cabinet market. On the 20th and 21st, the reporter visited the dozens of cabinet stores in Ginza Home, Red Star Macalline and other home stores. Whether it is a high-end brand such as Europa, Cobo Bolognese, or a small name, Ai Noo and Ai Yijia are relatively small. A little cupboard store, all in the price reduction promotion. "There is a 3 meter package price, the original price is more than 20,000 yuan, including smoking machines, sinks, etc. Now only 16,000 yuan, more than 3 meters to enjoy a 20% discount." Ou Pai cabinet promoters said. In Hanli, Haier, Haozhaotou and other cabinets, in addition to the price of the discount package, consumers can participate in the mall to hold a thousand back to 100 activities; I am happy to attract more than the gift shop With fewer customers, the sales staff told the reporter that they had received more than a dozen orders this week. The reporter learned that the original price of a set of good music cabinets of 5.8 meters floor cabinet, 3 meters wall cabinet, plus quartz stone countertops is 22,000 yuan, and now only 17,000 yuan. On the grounds that the reporter reported that he was "similar to the price of other cabinets", he said that he planned to consider it again. The salesman said that he could "can still be cheaper." After some calculations, he told the reporter that "the lowest price was 13,000 yuan." The decline of 10,000 yuan, while making consumers feel the heart, but also let consumers doubt the value of the cabinet. According to the reporter, as far as the cabinet is concerned, the market price of ordinary quartz stone is between 200-300 yuan per length, and the expensive price is about 700 yuan per metre. The price of the brand is 1,500 yuan/meter, or even higher. The spread is obvious. Of course, it is also divided into quality and brand, but whether it is worth the money, the consumer can't distinguish it. It is understood that with the popularity of the home improvement market in recent years, the status of cabinets in modern kitchens has also risen. It has been used more frequently, frequently, and for a long time, so more and more people are willing to be renovated. It costs a lot of money when it comes to cabinets. And the considerable profits have also made Haier, Midea and other companies that originally produced other products enter the cabinet market. Despite the involvement of well-known companies, according to the reporter, the cabinet market is still mixed, and many cabinet brands are OEM. After the customers place an order, the cabinet makers will find a small workshop to produce. It is not uncommon for a processing plant to supply multiple brands in the market. The cabinets of the “Honours†produced by small workshops will often become a well-known brand. When investigating in various cabinet stores, the reporter also found that many marketers would tell consumers the rankings and word of mouth of their own cabinets on the Internet. Among the consumers interviewed by the reporters, 7 out of 10 would search the brands online. Cabinet information. This network tendency of consumers also makes cabinet makers compete for the position of the network. According to industry sources, in addition to promoting their own brands, some companies even hire "water army" posts, when consumers post a question about a brand, it will weaken or even destroy the competitive brand. For example, in the post bar, someone asked, "Is the cabinet of Zhibang useful? How about the quality?" There is a reply below. "The price is quite high. As for the quality, the brand is almost the same. You might as well check ours. We It is the price of the white crane, the quality of the Ginza, there is a physical store to visit, absolutely value for money, followed by the phone number. A customer named Liu surnamed the reporter, although the "users' experience and evaluation will affect their purchasing intentions", the key to screening the network information is to look at the goods and shop around in order to buy the most cost-effective cabinets.
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