The Chinese economy has undergone a transition from a planned economy to a market economy. The transformation of China’s economy has also led to an active group of agents. The hardware agents have experienced 20 years of development, and some have developed to annual turnover of 100 million yuan. Agents, medium-sized agents with an annual turnover of tens of millions, of course, small hardware dealers with small annual turnover. In recent years, we have encountered bottlenecks in development, such as capital management issues, personnel management issues, logistics issues, corporate development strategy issues, etc. We can say that there are many problems and we have been tying up modern agents.
There are many excellent hardware companies in the brands of hardware agents, such as Stanley, Great Wall Precision, Shida Tools, Bunk Tools and other outstanding large-scale hardware companies. The relationship between hardware agents and manufacturers can not be limited to the relationship between buyers and sellers, but also should stand at the level of cooperation, closely followed by the development of the manufacturers of this wealthy to grow their own. How do hardware agents make good use of the manufacturers, and "hello" good money for this wealthy one? It is the most important thing to learn useful things.
Learning from the manufacturers' advanced management experience In any case, knowledge of the market and management experience are generally better than agents, especially Stanley, Great Wall Precision, Shida Tools, Bosch and other large companies; they have business process management, money management, Logistics management, team building, etc. all have advanced management experience. The marketing elites from many large-scale hardware companies have very valuable first-line practical experience in market operations. They also shoulder the important task of leading teams and training teams in regional operations. The agents have a good relationship with these border politicians and let them give valuable training to their own team. It is certainly a good idea to communicate more about the direction of market operations.
Large hardware companies will launch several new products every year to hit the market. They have a mature experience in promoting new products. How new products come to the market? How are the layout and display standards of terminal outlets? How should the model shop be built? There is a big difference in the distribution market. Agents do not have any plans for product production before, and there is no market operation norm. They go to brave soldiers and cannot develop markets and promote products. Agents should make good use of this great opportunity to take advantage of the launch of new products.
Each day, the agents are very troublesome about the management of business personnel. They often appear to be unable to attend to work. They only see the business staff moving in and out of the company every day, but they do not see any improvement in the market. Their management is not too strict. They often listen. To the business staff, he said, "The soldiers who beat the iron in the camp, this one does not have to do so, they will change one". The flow of business personnel in the agents is quite large. Once the flow of people, there will be big and small problems. , Agents also spend a lot of staff signboards each year, the most important thing is the loss of the market. Looking back at the manufacturers, manufacturers will also have personnel flow, but they are much better than agents. Even if there are people leaving, there will be many processes to go. The business in the market can still be running normally. That is because the company has established Effective supervision and management mechanisms, business visit tracking tables, customer data sheets, customer contact details, monthly summaries, etc. Even if the personnel are not available, newcomers can easily know the customer's situation as soon as they get the data. Agents must establish effective supervision and management mechanisms for their businesses, in particular, establish effective assessment and incentive mechanisms, cultivate potential business personnel, and retain their strong business abilities to serve themselves. The use of powerful products manufacturers bigger and stronger agents when the hands of Stanley, Bosch, Schneider, Great Wall Seiko and other big brands, can be said that in the field of regional agents is a very strong agent. Although the profits of these brands are low, but because you have these big names in your hands, other smaller manufacturers will come to the market to find you and ask you to do their agency. Especially if you are a modern terminal, if you don't have a ringing brand in your hands, then you can't get good cooperation conditions in the system. Even if you are in a store, you are also bullied and cannot get a good position. There is not a saying that "Big brands do market, but they can run, but he can drive sales of other brands and earn profits from it."
Learning to make policies to manufacturers Because the homogenization of products is more serious and the market competition is becoming more and more fierce, the power of the agents alone cannot make the market bigger. Therefore, it is necessary to cooperate with the manufacturers to complete the development of the market. . Especially for modern supermarkets such as supermarkets and hypermarkets, the operation is complicated and the rules are excessive. Paying little attention may result in fines and delays in payment. In particular, the competition in terminal stores can be said to be hot, and the maintenance of the market is time-consuming and laborious, and it is still quite a cost-consuming place. Agents who want to run a modern retail terminal must learn to supply resources to manufacturers. Of course, resources here cannot be simply understood as costs, as well as support from personnel and support of management support from sales promotion.
Going out for active learning Nowadays, many manufacturers pay more and more attention to the relationship with the agents. Each year, there will be several face-to-face communication meetings with hardware agents. During this period, the company will conduct plans for future markets, new product launches and agents. Exchange discussion, especially nowadays, ask some marketing experts to teach everyone about the latest marketing ideas and problems encountered in management; of course, leaders of corporate finance, logistics, marketing, sales, etc. will also be present to communicate with everyone. With regard to the problems encountered, agents should seize this rare opportunity to open up their hearts and experience with these experienced leaders to discuss experiences in personnel management, financial management, logistics management, and experts to discuss effective ways to market, how to use low costs To open up the market, etc., as long as you learn and communicate with your heart, the benefits are very important.
Hardware dealers must learn to “trick†the manufacturers of this wealthy, can not only be limited to the basic level of selling products to make profits, to allow them to become their own strong support for support, bigger and stronger hardware companies in the market.
There are many excellent hardware companies in the brands of hardware agents, such as Stanley, Great Wall Precision, Shida Tools, Bunk Tools and other outstanding large-scale hardware companies. The relationship between hardware agents and manufacturers can not be limited to the relationship between buyers and sellers, but also should stand at the level of cooperation, closely followed by the development of the manufacturers of this wealthy to grow their own. How do hardware agents make good use of the manufacturers, and "hello" good money for this wealthy one? It is the most important thing to learn useful things.
Learning from the manufacturers' advanced management experience In any case, knowledge of the market and management experience are generally better than agents, especially Stanley, Great Wall Precision, Shida Tools, Bosch and other large companies; they have business process management, money management, Logistics management, team building, etc. all have advanced management experience. The marketing elites from many large-scale hardware companies have very valuable first-line practical experience in market operations. They also shoulder the important task of leading teams and training teams in regional operations. The agents have a good relationship with these border politicians and let them give valuable training to their own team. It is certainly a good idea to communicate more about the direction of market operations.
Large hardware companies will launch several new products every year to hit the market. They have a mature experience in promoting new products. How new products come to the market? How are the layout and display standards of terminal outlets? How should the model shop be built? There is a big difference in the distribution market. Agents do not have any plans for product production before, and there is no market operation norm. They go to brave soldiers and cannot develop markets and promote products. Agents should make good use of this great opportunity to take advantage of the launch of new products.
Each day, the agents are very troublesome about the management of business personnel. They often appear to be unable to attend to work. They only see the business staff moving in and out of the company every day, but they do not see any improvement in the market. Their management is not too strict. They often listen. To the business staff, he said, "The soldiers who beat the iron in the camp, this one does not have to do so, they will change one". The flow of business personnel in the agents is quite large. Once the flow of people, there will be big and small problems. , Agents also spend a lot of staff signboards each year, the most important thing is the loss of the market. Looking back at the manufacturers, manufacturers will also have personnel flow, but they are much better than agents. Even if there are people leaving, there will be many processes to go. The business in the market can still be running normally. That is because the company has established Effective supervision and management mechanisms, business visit tracking tables, customer data sheets, customer contact details, monthly summaries, etc. Even if the personnel are not available, newcomers can easily know the customer's situation as soon as they get the data. Agents must establish effective supervision and management mechanisms for their businesses, in particular, establish effective assessment and incentive mechanisms, cultivate potential business personnel, and retain their strong business abilities to serve themselves. The use of powerful products manufacturers bigger and stronger agents when the hands of Stanley, Bosch, Schneider, Great Wall Seiko and other big brands, can be said that in the field of regional agents is a very strong agent. Although the profits of these brands are low, but because you have these big names in your hands, other smaller manufacturers will come to the market to find you and ask you to do their agency. Especially if you are a modern terminal, if you don't have a ringing brand in your hands, then you can't get good cooperation conditions in the system. Even if you are in a store, you are also bullied and cannot get a good position. There is not a saying that "Big brands do market, but they can run, but he can drive sales of other brands and earn profits from it."
Learning to make policies to manufacturers Because the homogenization of products is more serious and the market competition is becoming more and more fierce, the power of the agents alone cannot make the market bigger. Therefore, it is necessary to cooperate with the manufacturers to complete the development of the market. . Especially for modern supermarkets such as supermarkets and hypermarkets, the operation is complicated and the rules are excessive. Paying little attention may result in fines and delays in payment. In particular, the competition in terminal stores can be said to be hot, and the maintenance of the market is time-consuming and laborious, and it is still quite a cost-consuming place. Agents who want to run a modern retail terminal must learn to supply resources to manufacturers. Of course, resources here cannot be simply understood as costs, as well as support from personnel and support of management support from sales promotion.
Going out for active learning Nowadays, many manufacturers pay more and more attention to the relationship with the agents. Each year, there will be several face-to-face communication meetings with hardware agents. During this period, the company will conduct plans for future markets, new product launches and agents. Exchange discussion, especially nowadays, ask some marketing experts to teach everyone about the latest marketing ideas and problems encountered in management; of course, leaders of corporate finance, logistics, marketing, sales, etc. will also be present to communicate with everyone. With regard to the problems encountered, agents should seize this rare opportunity to open up their hearts and experience with these experienced leaders to discuss experiences in personnel management, financial management, logistics management, and experts to discuss effective ways to market, how to use low costs To open up the market, etc., as long as you learn and communicate with your heart, the benefits are very important.
Hardware dealers must learn to “trick†the manufacturers of this wealthy, can not only be limited to the basic level of selling products to make profits, to allow them to become their own strong support for support, bigger and stronger hardware companies in the market.
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