Although Qiaomei cosmetics sold on the Internet soon, it performed very well. Another local cosmetics company, Zangzi International, is also actively promoting products into e-commerce channels. For them, there is little experience in online sales channels, but this does not stop Xizi Company from actively entering new market channels. Look for talents who can do network sales everywhere.
It is not merely Qiaomei and Zangzi. Online sales channels have become new sales positions for cosmetics companies. Some people even predict that this will be another major channel after shopping malls, supermarkets, and specialized stores. L'Oreal, Procter & Gamble, Unilever and other international big names, their sales on the Internet, has long been in full swing. Local naturalization companies will naturally not miss such a trend.
The channel issue has always been the topic of concern in the daily chemical industry. It used to be the era of large circulation. The channel representatives were shopping malls and supermarkets, and later the agency era. The channel representatives were shopping malls, supermarkets, specialty stores, and convenience stores. Now it is called The era of three channels of change is known as the era of e-commerce.
Qiao Mei’s secretary of the board of directors Chen Guangjing did not hide the idea in his mind. He believes that e-commerce must be the trend of future business. In his view, the trend is bound to develop to that stage, that is, it may not be too mature now, but the time will come to become a very mature model. "Even it can be said that e-commerce may become the new mainstream channel for cosmetics sales," said Chen Guangjing.
What is the conclusion of the business trend that will be derived from the analysis of channel changes and China's current macroeconomic situation? Many companies want to know this answer. Guangdong 360 Media Advertising Co., Ltd. (360 Media for short) complies with industry needs and has specially organized a conference for the Chinese daily chemical industry to discuss topics related to the macroeconomic situation and channel changes - "Beautiful China - Dance with Shanghai". Thousands of forums. The meeting was held on the morning of May 19 at the Jumeirah Himalayas Hotel in Shanghai. The content to be discussed was the reform of the daily chemical industry channels and the macroeconomic situation in China. The meeting specifically invited macroeconomic masters Lang Xianping and e-commerce industrialists, as well as government officials from the Department of Integrated Information of the Ministry of Information of China, as keynote speakers and forum geeks.
How the channel will change Lang Xianping is a well-known domestic macroeconomic master. What will he say at the conference? What topics are most concerned about by local daily chemical companies?
360 Media is a full-media service platform organization that focuses on China's daily chemical industry and currently includes websites, weekly newspapers, DM magazines, and advertising exhibition companies. It also formed a deep strategic partnership with Shenzhen Daily Chemical Exhibition. 360 media has become an urgency in the urgency of the daily chemical industry. It is thought that the day-to-day industry wants to plan the "Beautiful China - Dancing with the Embarrassment" Shanghai Forum.
The "Beautiful China - Dancing with the Wei" Forum organized by 360 Media has aroused heated debate in the industry. Many industry elites are wondering, what kind of spark will the forum stir up? Kuei International's general manager Wan Jicheng is one of them. Wan Qicheng believes that he is not interested in the words on the scene, but he would like to know what the future of the daily chemical industry channel will become.
Even the traditional channels, some rules have always puzzled him. Some companies once worked hard to make terminals and tried hard to find distributors. However, when brands started to launch a large number of advertisements on TV stations, these companies began to abandon their distributors and let their products enter large distribution channels. "Is this kind of shop bullying and offending the rules of the game? Will it ever change?"
But for e-commerce, Wan Qicheng’s decision was very decisive. Because he believes that e-commerce will become an emerging important channel in the near future, and it will be the site where brand owners have to compete.
Chen Guangjing’s emphasis on e-commerce is not the same. He would like to hear the story of famous e-commerce entrepreneurs in the rise of online business on the forum. At present, Qiaomei’s online e-sales sales are still very optimistic despite the short operating hours, which makes him see another hope. He not only saw hope, but also made him feel fun in the process of actually running e-commerce. He has accumulated a lot of practical experience. Of course, he also understands that the level of his e-commerce operation still needs to be improved. "I feel very rich, but compared with famous experts, I still have a long way to go and I need to study."
Li Zhiyong, general manager of Medical Peptide, is also very interested in topics related to channel change and e-commerce. Compared to the general needs of the macro situation, he wanted to know something more specific - how can I better use e-commerce as a sales tool?
How does local daily chemical industry Evergreen Chen Guangjing engage in the Japanese chemical industry for many years? He is very clear about the current market conditions of China's daily chemical industry, but in his thinking, there are still many corners that cannot be passed. “Now, foreign capital is extremely powerful, and the channel sinking of foreign brands is also very powerful. The better brands in local cosmetics have also been merged and acquired by foreign companies. How will localized daily production break through? How can we achieve everlasting success?â€
Chen Guangjing said that he still would like to ask Professor Lang Xianping about this topic. He summarized the current phenomena in the domestic daily chemical industry as four major hotspots, namely, “brand hot, plant heat, external heat and market heatâ€.
OEM hot refers to many agents are looking for manufacturers of OEM production, in their own development of the sales channels to promote their own brand of new production. After many agents have a certain sales channel, they have already branded and produced their own brands. Now that registering a trademark does not require much money, it feels like everyone can run the brand, but what is the actual result? As a result, local cosmetics brands are flying all over the place. Many brands that make OEMs are not big enough, and most of them are difficult to break through their own original sales.
Plant heat refers to the fact that almost all cosmetics in recent years have introduced cosmetics that use plants or herbal materials as their raw materials. Whether it is products targeted at skin care products at night or products targeted for anti-aging, the raw materials for their products are planted. basis. The newly added essential oils that have become popular in China make people feel that they are simply plants. Chen Guangjing and Wan Qi Chengdu have mentioned the issue of plant turmoil.
Marriage fever is also called merger and acquisition heat, which has caused many local daily chemical industry people to express emotions. Previous acquisitions of Dabao and Xiaoniao, and the marriage of Ding Jiayi last year, have made local daily chemical professionals convinced that “wherever they can occupy important channels in the mainstream†Locations are basically unable to escape the fate of M&As by foreign companies, which gradually leads the industry's people to begin to create a certain mentality - after the mainstream channels become stronger, either sell the company, or die, or Listing **.
The heat of listing is the latest wave of listings in the cosmetics industry. Previously, in September last year, the United States that is holding (01633) listed in Hong Kong, after the "Bawang International (01338)" after another local chemical company listed companies, plus a more long time ago Shanghai Jahwa (600315), two-sided pin (600249 ), Guangzhou Langqi (000523), Sofitel (000662) China's daily chemical industry has six major listed companies. The following companies, Li Bai, Galan, Huan Asia, Ou Shi Man, Maru Mei, and Kazi Lan also blew up the horns of the listing. But overall, the performance of listed companies in the market is not satisfactory.
In Chen Guangjing’s view, these four major fevers are hot, and “the trend of head fever is not the same as the development trend. For example, e-commerce is a development trend. This is something that has to be done. What does hot labeling and hot plants explain? The reason is that China's daily chemical industry entry threshold is very low, while the outside marriage and the hot market show what it means that local daily chemical companies even if they are making a certain brand name, even in a major channel The market share is very high, and it will also be very hard to live in. So how can an enterprise be able to stand out and stay abreast of this industry with low entry barriers?"
Chen Guangjing said that if he encounters Lang Xianping, what he most wants to ask is such a problem.
It is not merely Qiaomei and Zangzi. Online sales channels have become new sales positions for cosmetics companies. Some people even predict that this will be another major channel after shopping malls, supermarkets, and specialized stores. L'Oreal, Procter & Gamble, Unilever and other international big names, their sales on the Internet, has long been in full swing. Local naturalization companies will naturally not miss such a trend.
The channel issue has always been the topic of concern in the daily chemical industry. It used to be the era of large circulation. The channel representatives were shopping malls and supermarkets, and later the agency era. The channel representatives were shopping malls, supermarkets, specialty stores, and convenience stores. Now it is called The era of three channels of change is known as the era of e-commerce.
Qiao Mei’s secretary of the board of directors Chen Guangjing did not hide the idea in his mind. He believes that e-commerce must be the trend of future business. In his view, the trend is bound to develop to that stage, that is, it may not be too mature now, but the time will come to become a very mature model. "Even it can be said that e-commerce may become the new mainstream channel for cosmetics sales," said Chen Guangjing.
What is the conclusion of the business trend that will be derived from the analysis of channel changes and China's current macroeconomic situation? Many companies want to know this answer. Guangdong 360 Media Advertising Co., Ltd. (360 Media for short) complies with industry needs and has specially organized a conference for the Chinese daily chemical industry to discuss topics related to the macroeconomic situation and channel changes - "Beautiful China - Dance with Shanghai". Thousands of forums. The meeting was held on the morning of May 19 at the Jumeirah Himalayas Hotel in Shanghai. The content to be discussed was the reform of the daily chemical industry channels and the macroeconomic situation in China. The meeting specifically invited macroeconomic masters Lang Xianping and e-commerce industrialists, as well as government officials from the Department of Integrated Information of the Ministry of Information of China, as keynote speakers and forum geeks.
How the channel will change Lang Xianping is a well-known domestic macroeconomic master. What will he say at the conference? What topics are most concerned about by local daily chemical companies?
360 Media is a full-media service platform organization that focuses on China's daily chemical industry and currently includes websites, weekly newspapers, DM magazines, and advertising exhibition companies. It also formed a deep strategic partnership with Shenzhen Daily Chemical Exhibition. 360 media has become an urgency in the urgency of the daily chemical industry. It is thought that the day-to-day industry wants to plan the "Beautiful China - Dancing with the Embarrassment" Shanghai Forum.
The "Beautiful China - Dancing with the Wei" Forum organized by 360 Media has aroused heated debate in the industry. Many industry elites are wondering, what kind of spark will the forum stir up? Kuei International's general manager Wan Jicheng is one of them. Wan Qicheng believes that he is not interested in the words on the scene, but he would like to know what the future of the daily chemical industry channel will become.
Even the traditional channels, some rules have always puzzled him. Some companies once worked hard to make terminals and tried hard to find distributors. However, when brands started to launch a large number of advertisements on TV stations, these companies began to abandon their distributors and let their products enter large distribution channels. "Is this kind of shop bullying and offending the rules of the game? Will it ever change?"
But for e-commerce, Wan Qicheng’s decision was very decisive. Because he believes that e-commerce will become an emerging important channel in the near future, and it will be the site where brand owners have to compete.
Chen Guangjing’s emphasis on e-commerce is not the same. He would like to hear the story of famous e-commerce entrepreneurs in the rise of online business on the forum. At present, Qiaomei’s online e-sales sales are still very optimistic despite the short operating hours, which makes him see another hope. He not only saw hope, but also made him feel fun in the process of actually running e-commerce. He has accumulated a lot of practical experience. Of course, he also understands that the level of his e-commerce operation still needs to be improved. "I feel very rich, but compared with famous experts, I still have a long way to go and I need to study."
Li Zhiyong, general manager of Medical Peptide, is also very interested in topics related to channel change and e-commerce. Compared to the general needs of the macro situation, he wanted to know something more specific - how can I better use e-commerce as a sales tool?
How does local daily chemical industry Evergreen Chen Guangjing engage in the Japanese chemical industry for many years? He is very clear about the current market conditions of China's daily chemical industry, but in his thinking, there are still many corners that cannot be passed. “Now, foreign capital is extremely powerful, and the channel sinking of foreign brands is also very powerful. The better brands in local cosmetics have also been merged and acquired by foreign companies. How will localized daily production break through? How can we achieve everlasting success?â€
Chen Guangjing said that he still would like to ask Professor Lang Xianping about this topic. He summarized the current phenomena in the domestic daily chemical industry as four major hotspots, namely, “brand hot, plant heat, external heat and market heatâ€.
OEM hot refers to many agents are looking for manufacturers of OEM production, in their own development of the sales channels to promote their own brand of new production. After many agents have a certain sales channel, they have already branded and produced their own brands. Now that registering a trademark does not require much money, it feels like everyone can run the brand, but what is the actual result? As a result, local cosmetics brands are flying all over the place. Many brands that make OEMs are not big enough, and most of them are difficult to break through their own original sales.
Plant heat refers to the fact that almost all cosmetics in recent years have introduced cosmetics that use plants or herbal materials as their raw materials. Whether it is products targeted at skin care products at night or products targeted for anti-aging, the raw materials for their products are planted. basis. The newly added essential oils that have become popular in China make people feel that they are simply plants. Chen Guangjing and Wan Qi Chengdu have mentioned the issue of plant turmoil.
Marriage fever is also called merger and acquisition heat, which has caused many local daily chemical industry people to express emotions. Previous acquisitions of Dabao and Xiaoniao, and the marriage of Ding Jiayi last year, have made local daily chemical professionals convinced that “wherever they can occupy important channels in the mainstream†Locations are basically unable to escape the fate of M&As by foreign companies, which gradually leads the industry's people to begin to create a certain mentality - after the mainstream channels become stronger, either sell the company, or die, or Listing **.
The heat of listing is the latest wave of listings in the cosmetics industry. Previously, in September last year, the United States that is holding (01633) listed in Hong Kong, after the "Bawang International (01338)" after another local chemical company listed companies, plus a more long time ago Shanghai Jahwa (600315), two-sided pin (600249 ), Guangzhou Langqi (000523), Sofitel (000662) China's daily chemical industry has six major listed companies. The following companies, Li Bai, Galan, Huan Asia, Ou Shi Man, Maru Mei, and Kazi Lan also blew up the horns of the listing. But overall, the performance of listed companies in the market is not satisfactory.
In Chen Guangjing’s view, these four major fevers are hot, and “the trend of head fever is not the same as the development trend. For example, e-commerce is a development trend. This is something that has to be done. What does hot labeling and hot plants explain? The reason is that China's daily chemical industry entry threshold is very low, while the outside marriage and the hot market show what it means that local daily chemical companies even if they are making a certain brand name, even in a major channel The market share is very high, and it will also be very hard to live in. So how can an enterprise be able to stand out and stay abreast of this industry with low entry barriers?"
Chen Guangjing said that if he encounters Lang Xianping, what he most wants to ask is such a problem.
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