With the impact of the global financial crisis, cabinet companies, like other industries, have already spent their days in the "winter". In an interview, the reporter found that although consumers still put environmental protection first in the purchase of cabinets, they are now more rational and are more cautious about placing orders. For some brands of large-scale enterprises, because there are a series of countermeasures, they may not feel too cold for this “winterâ€.
Compared with previous years, this year's cabinet industry presents a very obvious feature, that is, smart technology content is higher. First-line brand cabinets such as Cobb-Boloni, Oulin, Zhibang, Howson, Gold, European School, etc., have joined the ranks of “intelligent cabinetsâ€; a series of cutting-edge technologies have entered the high-end kitchen and are closely related to people’s lives. Consumers naturally prefer to buy green cabinets when they buy cabinets, which leads to intense competition in the cabinet industry. Large and small cabinets compete for “environmental protectionâ€. However, many consumers are skeptical about the choice of cabinets, especially environmental performance, and whether environmental protection is an important indicator of their decision to purchase the cabinet.
According to the survey data, the investment in the kitchen in the renovation is currently increasing, and the degree of attention to the cabinet products is also increasing. At the same time, as the market becomes more mature and competition is fierce, consumers of this year are obviously rational in purchasing cabinets. Many consumers had only paid attention to prices before, and they first asked prices when they bought cabinets. However, now they are more rational, and they ask questions from the quality, quality, service and design of products. Consumers are no longer blind when they buy, but rather choose to compare products, and then carefully down the list. In the past, consumers would only look at a single aspect of product purchases, such as environmental quality or product styles. However, the purchase criteria will now be measured from multiple details, and will be selected after consideration.
Experts predict that this year's cabinet market is just like “Autumn Leaves Sweeping Leavesâ€. Some small brand companies with low quality and poor after-sales service will be eliminated. The entire cabinet industry can only bring the company's development belts after “shuffle†again. Come new energy to further increase the gold content of cabinet brands.
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