I look at today's traditional Chinese ceramics. It seems to be very lively on the surface, but there are so many cold things covered under the face, I can't help but think about it.
1. Today's Chinese ceramics are basically private. The investment of the national government in the ceramic industry can also be said to be “not moving.†However, the ceramic industry in all parts of the country basically wants you to stay and leave. . There is a lack of a longer-term industrial policy in various places.
2. According to the data listed in an article published by Dr. Yin Hong from Tao Chengbao, the annual output of China's architectural ceramic tiles in 2009 was 6.55 billion square meters, with an output value of 200 billion yuan and an average price of 31.5 yuan; 800 million square meters, the average price per square meter is 5-8 dollars. According to the current domestic production technology level, the cost per square meter of brick products will be roughly calculated. The energy (standard coal) is about 8-10 kg, the raw materials are about 18-25 kg, and there are also work, environmental protection, etc. However, the sale of each kilogram of brick products is about 1.5-2 yuan. Therefore, China's architectural ceramics have been staying at a very low price.
3. The output of sanitary ware in 2009 was 156 million pieces. The weight of each piece was 25-35 kilograms. The price of one piece was 200-400 yuan, and the product of kilograms was about 10 yuan. It also used raw materials. Energy, labor, environmental protection, etc.
4, invest in a bathroom, the protagonist is a porcelain piece, and then equipped with a faucet, shower (shower), lighting, window cloth, etc., but the main character porcelain is the lowest price.
5. The sales model widely implemented by major Chinese companies is a regional agency system. The sales power and profits of products are largely in the hands of agents, especially large agents. The distribution of the rights and interests of the industry is surprisingly unreasonable.
6. It is understood that building sanitary porcelain has to enter large users of large engineering projects. In addition to fierce competition, there are still many hidden rules. Agents or companies have to go in and have to spend a lot of money on the dark expenses.
The above six points are explained: 1. The main body of the ceramic industry chain is originally a ceramics and ceramics enterprise, but its value interests are at the lowest end of the industrial chain. The porcelain makers are the most “stupid†and are specially designed for others to “marriage clothesâ€. 2, ceramic industry is a very strong, very passive industry, there are raw materials, energy, equipment, color glaze, etc., relying on others, under the sale of products depends on the market situation, depends on agents, to be guarded Unspoken rules are particularly prominent when ceramic parts are in oversupply. 3. In the current situation of overcapacity in the industry, China's ceramic industry has embarked on a survival and development route with low investment, low cost and low price competition in these years. Enterprises will not have much effort to invest in innovation, environmental protection and investment. Improve employee benefits. The principle of getting rid of the above difficulties is of course to pull the ceramic industry from the low end of the industrial chain to the high end and have a fair competitive social environment, but it is easy. One of the most practical ways is to improve the industry's self-discipline and reasonable and appropriate price increases. Only by improving the self-discipline of the industry can we raise the price. Only by rationalizing the position and price increase of ceramics in the industry chain can we improve the quality and level of the industry.
1. Today's Chinese ceramics are basically private. The investment of the national government in the ceramic industry can also be said to be “not moving.†However, the ceramic industry in all parts of the country basically wants you to stay and leave. . There is a lack of a longer-term industrial policy in various places.
2. According to the data listed in an article published by Dr. Yin Hong from Tao Chengbao, the annual output of China's architectural ceramic tiles in 2009 was 6.55 billion square meters, with an output value of 200 billion yuan and an average price of 31.5 yuan; 800 million square meters, the average price per square meter is 5-8 dollars. According to the current domestic production technology level, the cost per square meter of brick products will be roughly calculated. The energy (standard coal) is about 8-10 kg, the raw materials are about 18-25 kg, and there are also work, environmental protection, etc. However, the sale of each kilogram of brick products is about 1.5-2 yuan. Therefore, China's architectural ceramics have been staying at a very low price.
3. The output of sanitary ware in 2009 was 156 million pieces. The weight of each piece was 25-35 kilograms. The price of one piece was 200-400 yuan, and the product of kilograms was about 10 yuan. It also used raw materials. Energy, labor, environmental protection, etc.
4, invest in a bathroom, the protagonist is a porcelain piece, and then equipped with a faucet, shower (shower), lighting, window cloth, etc., but the main character porcelain is the lowest price.
5. The sales model widely implemented by major Chinese companies is a regional agency system. The sales power and profits of products are largely in the hands of agents, especially large agents. The distribution of the rights and interests of the industry is surprisingly unreasonable.
6. It is understood that building sanitary porcelain has to enter large users of large engineering projects. In addition to fierce competition, there are still many hidden rules. Agents or companies have to go in and have to spend a lot of money on the dark expenses.
The above six points are explained: 1. The main body of the ceramic industry chain is originally a ceramics and ceramics enterprise, but its value interests are at the lowest end of the industrial chain. The porcelain makers are the most “stupid†and are specially designed for others to “marriage clothesâ€. 2, ceramic industry is a very strong, very passive industry, there are raw materials, energy, equipment, color glaze, etc., relying on others, under the sale of products depends on the market situation, depends on agents, to be guarded Unspoken rules are particularly prominent when ceramic parts are in oversupply. 3. In the current situation of overcapacity in the industry, China's ceramic industry has embarked on a survival and development route with low investment, low cost and low price competition in these years. Enterprises will not have much effort to invest in innovation, environmental protection and investment. Improve employee benefits. The principle of getting rid of the above difficulties is of course to pull the ceramic industry from the low end of the industrial chain to the high end and have a fair competitive social environment, but it is easy. One of the most practical ways is to improve the industry's self-discipline and reasonable and appropriate price increases. Only by improving the self-discipline of the industry can we raise the price. Only by rationalizing the position and price increase of ceramics in the industry chain can we improve the quality and level of the industry.
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