With the emergence of a booming situation in both sales and sales, the future competitive advantage of the China Science and Technology Hardware City market will become more and more obvious. Industrial advantages are becoming more and more prominent. With the further establishment of the status of “Hardware Capital†and the successful convening of the annual “China Hardware Expo†and “China International Door Industry Expoâ€, Yongkang’s reputation and reputation in the hardware industry in China and the world will surely become more and more important. Big, its status as a hardware manufacturing base will also be further stabilized. As a bridge and window for Yongkang's externally recommended hardware, Hardware City not only has outstanding industrial advantages, prominent hardware features, but also complete infrastructure. The market development is more mature than other emerging markets, and it has the advantage of becoming a global hardware sales center. The strengthening of the hardware city hardware sales center is first manifested in the overall growth of hardware product sales in recent years: First, the sales growth rate of hardware products is higher than the growth rate of domestic market sales. Last year, the turnover of hardware city reached a new high of 40.13 billion yuan, a year-on-year increase of 12.3%. The turnover continued to stabilize the first in the same market in the country. The transaction volume of the 15th China Hardware Fair reached 8.82 billion yuan, an increase of 6.9% over the previous session. At the same time, in order to meet the momentum of the rapid development of Yongkang Door Industry, the first Expo Fair was held, and a new exhibition platform was set up, with 568 exhibiting companies and a transaction volume of 1.68 billion yuan, which added new vitality to the market development. Second, the featured hardware products are fully blooming. With the gradual recovery of the global economy, especially after the successful launch of the 15th China Hardware Fair and the first China International Door Industry Expo last year, the eight major industry products of Yongkang rely on the market radiation of the hardware city, which not only expands the domestic market, but also increases the export market. Strong. The sales of hardware tools, electromechanical hardware, fitness equipment, Power Tools and other traditional large-scale products increased, especially the famous products became the “main force†of the export of hardware city market; garden tools, security doors, mechanical and electrical products, Electrical products and their parts, scales, stainless steel products, cars, etc. are showing a leaps and bounds, and the export-oriented development characteristics of the hardware sales industry are becoming increasingly obvious. In just a few years, the hardware city merchants not only consolidate and expand the traditional markets of the United States, Germany, Japan, Russia, etc., but also fully bloom in Southeast Asia, Western Europe, North America, South Africa and other countries and regions, forming a good hardware. Sales chain. Cooperation between business and enterprises has been significantly strengthened. In the context of increasingly fierce global competition, industrial capital is another theme of industry operation in order to obtain a favorable competitive position and enhance competitiveness. From the perspective of capital, the current main feature is the expansion of capital. From the perspective of competitive behavior, the further enhancement of resource sharing and cooperation between commercial enterprises will certainly promote a win-win situation between enterprises and businesses. As a rational business in the hardware city, it has been aware of the advantages brought by resource sharing, and has gradually put into action in the actual operation. It has been established with the national and even the world hardware companies and merchants. The province's and even domestic distributors and general distribution have laid a good foundation for comprehensive promotion and stabilization of the existing market share. The sales channel has undergone profound changes. On the one hand, hardware manufacturers have strengthened the control of retail terminals, strive to reduce sales links, save sales costs, and make sales channels develop in a specialized direction. The sales model of enterprises is developing in the direction of adapting to various markets at the same time. On the other hand, the trend of the development of the sales industry has led to the rising status of large hardware stores, enhanced control over the industry, and participation in price competition that was previously dominated by manufacturers. Large retailers such as Hongwei, Karen, Aolong, and Convergence will increasingly control their production companies in terms of product pricing and payment delivery due to their broad market coverage, procurement scale and cost advantages. Market competitiveness continues to increase. With the further deepening of market competition, the profit margins of all stages of the hardware industry chain are being compressed, and the space for price reduction is decreasing. More and more enterprises and businesses realize that price competition cannot establish core competitiveness alone, and it is not the direction of long-term development, so as to explore new development paths. Many hardware companies have increased their technical investment, developed new products with high technology content, differentiated products as a long-term solution for enterprise development, sought new market demand, and established new economic growth points; Their own strength, faster expansion of the international market, but also have to adjust the industry structure, change the business model and other methods. On the one hand, we will try our best to introduce famous brand famous products, and on the other hand, we will introduce advanced commodity circulation forms, such as e-commerce and online transactions, in a comprehensive and timely manner to achieve sustainable market development. The online market of Hardware City has grown rapidly. In 2010, the online transaction volume reached 5.44 billion yuan, an increase of about five times over the previous year, and it has become a new growth point for market development. Last year, China Science and Technology Hardware City took the expansion of the online market as its primary task, organized market operators to conduct e-commerce application training in batches, and guided the expansion of network operations, so that 100% of the operators in the market opened stores in the “China Hardware Mallâ€. , to achieve the upgrade from "sit-shop" to "sit-shop + network business". According to statistics, last year, "Hardware Mall" added 93,000 registered members, a total of 530,000. Among them, the total number of members of the Hardware City store reached 2,106. In the new year, the characteristics of the hardware industry will become more and more obvious, and the situation of polarization may also intensify. Some merchants who are not suitable for market competition will withdraw from the market competition, and more hardware sales giants with competitive advantages will gradually float. Out of the water, this is the trend of market development, but also the embodiment of the market for youthful vitality.
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