"Mini" seems to be becoming a trend. Consumers increasingly favor miniature products such as telephones, computers, music players, and even fruits.
After a micro-watermelon introduced by a Dutch company landed in the UK, it immediately set off a sensation, and the major restaurants ordered to provide people with "early tasting."
Head mini
This mini-watermelon is called “Pepkinoâ€, green skin, oval appearance and ordinary watermelon exactly the same, but a full 20 times smaller than the latter.
An "adult" ordinary watermelon is about 43 cm to 48 cm in length and about 17 cm in diameter, but "Pepkino" is only 3 cm long. In comparison, it is like a micro version of a small watermelon.
This wild fruit is from South America. After discovering it, Dutch food producer Copport Prints brought the seeds back to Holland for greenhouse cultivation.
The British "Daily Mail" reported on the 14th that the company has begun mass production of "Pepkino" and began to push it to overseas markets. Mini Watermelon has now landed in the UK and will soon "arrive" to the United States.
Crisp and refreshing
Although the appearance is no different from the ordinary watermelon, but the "Pepkino" guilt is a greenish green, crisp and refreshing like a cucumber.
Perhaps some consumers worry that watermelon is too "mini" and it is difficult to dig out the flesh. In order to dispel people's concerns, Copport & Presse Co., Ltd. specifically explained that it does not have the smooth and delicate skin of its skin and can eat it directly. Even watermelon seeds are edible.
This mini watermelon can be eaten in a variety of ways: directly as a snack or appetizer, or as a simple summer salad as a home-made dish, or as a watermelon fritter, or as a sorbet made from its juice. If you mix with dark chocolate, it tastes better.
“The company is very excited about this product,†said Annecke Cooperen, marketing manager for Copport Press. “From salads to desserts, it's eaten in a variety of ways.â€
Optimistic outlook
Mini Watermelon has now been sold in the UK market, with 250 grams per box and 50 small watermelons. The initial price is 10 pounds (about 15.2 US dollars).
Copport Press Corporation is very optimistic about the market prospects of “Peppinoâ€. The company believes that the unique look and sour taste of mini watermelon will make it popular in the 2009 market.
Kupein said that the company has already received market orders from Birmingham and London. “Up to now, orders are mainly from restaurants and hotels. We hope to sell 50 to 100 boxes of watermelons per week.â€
Mini watermelon has been recognized by "small" consumers.
The 5-year-old girl from Cambridge, Morley Bower, picked up the watermelon and swallowed it.
"They are pretty delicious and they look like green jelly," she said. "I didn't believe they were true at first. Although strawberries are still my favorites, small watermelons are very interesting."
This is not the first time that watermelon has become a consumer focus. A "square watermelon" was introduced on the market. However, this is not a day of watermelon grown into a square, but in a small melon growers grow to 45 days to mold them into four, plus the top cover. When the watermelon is ripe, modeling is a square box. (Wang Fan)
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