The impact of the European debt crisis has further spread, and the pressure on European export enterprises is growing. In the face of pressure, Quanzhou enterprises have adopted the "addition and subtraction" sales strategy, targeting the emerging markets such as the Middle East and South America. Although near noon, in some diamond tool companies in Quanzhou, workers are still busy. They are catching up a batch of orders from Saudi Arabia. As an export-oriented company, the export share of some diamond tools in Quanzhou has long been balanced by the EU, the Middle East and Southeast Asia. But this year, the weakness of the EU market has led to a sharp decline in orders, compared with the demand for the Middle East market to increase by 20%-30%. At present, in the Middle East, the price/performance ratio of Chinese products is still relatively high, and it has a competitive advantage over Europe and the United States. With the intensification of the European debt crisis, the foreign trade structure of many enterprises in Quanzhou is changing, and the trade volume of emerging markets such as the Middle East, Latin America, Africa and South Asia is gradually increasing. Liu Huihuang, deputy director of Quanzhou Foreign Trade and Economic Cooperation Bureau, said that "outside the EU market, we have carried out many activities at the same time. Some emerging markets, such as the ASEAN market, are also growing more this year."
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