Raw materials and exports double pressure paint whether there is spring

The paint industry in China has changed a lot in the past two years: In the initial period of the financial crisis in 2008, the overall market environment led to the stagnation of sales, raw material prices have shrunk by nearly half, and the development of powder coatings has fallen to the bottom. At the end of the year, the state introduced a national policy of investing 4 trillion yuan. From 2009 to 2010, the country’s infrastructure expansion, home appliances to the countryside, and the real estate market picked up quickly. The powder coating industry has achieved a slow recovery after the financial crisis. What will be the development of the paint industry in 2011? The author will explore with you.

At the beginning of the year, the chill of the paint industry did not fall into 2011, but the powder coating industry in China was bursting with chills. The decline in foreign exports in 2010 directly led to the continuous decline in the demand for powder coating products. On the contrary, rising raw material prices, transportation costs, and the market for powder coatings with a small price increase are in stark contrast. Under the joint action of upstream and downstream pressures, powder coating companies have shrunk their profit margins, and even some companies have suffered losses.

Whether there will be spring in the economic transition. Powder coatings in China are also mainly used in the following five fields: automotive industry, shipbuilding industry, pipeline industry, heat-sensitive materials and construction. With the upgrading of the market for powder coatings in recent years, such as the continuous expansion of the spray coating technology and application market, the gap between the technology of Chinese powder coating companies and international brands has undoubtedly been revealed. The upgraded powder coating market has blocked the high-end market due to lack of technological capabilities and backward R&D enterprises, or has ended the era of many small and medium-sized powder coating companies, and has become a competition among brands.

Future Trends: Integration or Becoming a Trend China Powder Coatings Industry, which has experienced the financial crisis, is also full of ups and downs. The shadow of the financial crisis in Europe, America and other places will not be eliminated in the short term. Foreign powder coating brands have their eyes on China and explore the Chinese market. AkzoNobel's sixth powder coating plant in China has already been put into operation in Wuhan. Foreign companies have a good brand awareness, stable product performance, strong R & D capabilities, in front of a huge advantage, China's powder coating market has opened its arms, occupying China's high-end powder coating market. On the other hand, the domestic powder coating factories generally occupy low-end market of powder coatings with low product quality and low price.

The characteristics of domestic powder coating factories are: wide distribution, low product quality, weak research and development technology, and no independent brands. In general, the recipes used are all put into production after being improved. It is understood that the uneven distribution of China's powder coating market, pipeline anti-corrosion concentration in the northern market, household electrical appliance companies concentrated in the southern market, especially in Shunde. The above two points determine the development trend of China's powder coating market or usher in integration. The integrated powder coating industry will achieve an effective layout and will not change the market characteristics and direction of the company's development due to integration.