Strengthen brand effect and take the road of green development

At present, the severe market competition in the PVC foam board industry has become an indisputable fact. In this case, the development mode before completely copying is obviously not the best policy. PVC foam board manufacturers need to rely on their own strength, identify the market positioning of the product, strengthen the brand effect, take the road of green development, and achieve the breakthrough of the enterprise. .

In recent years, under the influence of the comprehensive factors of the entire market, after years of development of the industry, various problems have become increasingly exposed, and many companies have begun to think about new directions for future development. In the market economy, the rule of survival of enterprises is survival of the fittest. In the PVC industry, some companies have already made achievements in the market, and some companies are still making efforts, while others have been submerged in the flood of elimination. in. Nowadays, influenced by a series of internal and external factors, the development of the entire industry appears to be somewhat sluggish. The reshuffle of the market has intensified the survival of the fittest in the entire industry.

Then, in this industry atmosphere, companies can only start from their own internal sources and find a breakthrough.

Product-oriented brand

So what is the definition of a brand? Brand is not only a symbolic structure, a symbol of a product, but also a comprehensive reflection and embodiment of the cultural forms of enterprises, products, and society; a brand is not only an enterprise's awareness of a property right and consumers, but also an enterprise and product. Carriers for relationships with consumers. The brand's heritage is culture, and the brand's goal is relationship.

Brand means high quality, high reputation, high efficiency, and low cost. Behind the brand is a successful company that has always been invincible in the market competition. In the process of creating a brand and expanding brand coverage, the company will continue to grow and develop only through the optimization of product structure, the availability of existing assets, the improvement of technological content, and the scientific management.

ECO development

Although the standards of green products determined by countries are not the same, they all emphasize the characteristics of the products that are beneficial to human health and environmental protection. PVC is mainly used as "a plastic substitute for wood". Not only has the performance of wood, but also has excellent performance such as fire-retardant, insect-proof and mold-proof, which can effectively reduce the cutting of forest resources. And in other aspects of performance can fully meet the needs of consumers. Taking the PVC foam board produced by BaoTian High-Tech (Guangdong) Co., Ltd. as an example, it is not only lead-free, but also has low formaldehyde emission, which is very beneficial to human health and environmental protection. The development direction of implementing green products is in line with the interests of the consumers in the market and the direction of sustainable development of the industry. To benefit the country and the people is imperative. Therefore, companies adhere to development themes such as “green, environmental protection” and can achieve better development.

With the complexity of the current consumer market, PVC companies need to actively seek new development outlets. Accurately identify the market positioning of products, strengthen the brand effect, and take the road of green development to achieve the sustainable and healthy development of the company.