The price of furniture products is opaque into a common phenomenon
"Renovation to buy furniture is really tired, eyes are spent! Also hold paper, pen, mobile phone, take pictures, record models, remember the price, and merchants bargain, the most important thing is to run different store prices, too tiring "The newly renovated citizen, Ms. Wang, said truthfully. Ms. Zhao introduced that last month, she bought a set of solid wood furniture for her daughter's new house in a furniture store. At the beginning, the set price of 13 sets was 120,000 yuan. At that time, I felt that the price was too expensive and I didn't plan to buy it. But the salesperson offered to give a discount. After some bargaining, I finally bought the furniture at a price of less than 60% off and spent 70,000 yuan.
This situation also exists in the flooring industry. In many people's view, the price of flooring products is “water is very deepâ€. Floor products with unusually high prices are often unaffordable for consumers when they encounter event promotions. Coupled with the proliferation of smoke in the floor market, many consumers have difficulty in estimating the price of flooring products. The bottom of the heart is the voice of many floor consumers.
The price of flooring enterprises must be clearly priced.
From the relevant research results, most consumers feel that the price transparency of the furniture market is not high. As the saying goes, "the people who win the hearts of the people win", the price is opaque, the information is asymmetrical, and it is bound to affect the confidence of consumers. Under the situation that the competition in the flooring market is intensifying, the floor merchants clearly priced the price, destroying the price opaque system, or breaking the way.
Indeed, in some furniture stores, products are sold at a discount of 40% or even 30% to 40% for many years. According to industry sources, high prices and low discounts are common in the furniture market. The unspoken rules in the industry. The reason why this phenomenon is mainly because furniture products are not daily consumables, consumers do not buy often, and the material quality, quality and price are not high. Floor products also have price opacity issues.
The industry believes that in the face of the ubiquitous floor market, real-priced sales are imperative! Because only in this way, consumers will save time, effort and money when purchasing furniture, and only consumers are satisfied, enterprises and Businesses will have more revenue. Only in this way can the market order of the flooring industry be gradually standardized, and the disorderly competition of enterprises can be completely cured.
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