In recent years, with the continuous increase in macro-control policies and the increasingly fierce competition in the land market, real estate companies have joined the ranks of industrial transformation and targeted the tourism market. The strategic layout of the tourism real estate has become a new trend in the transformation of housing enterprises.
It is understood that more than one-third of the top 100 real estate enterprises have entered the cultural tourism real estate. Such enterprises have strength, vision and rich experience in real estate development, but many real estate developers still follow the business logic of residential housing. Development, which is not only not conducive to project advancement, but also brings greater risks. CB Real Estate's test is not only the financing ability and capital operation ability of the company, but also the ability to create and operate content, including the control and judgment of macro policies.
Housing enterprises to develop cultural and travel projects are accustomed to high-altitude, large-scale expansion, and invest hundreds of hundreds of billions. The high-speed expansion is an increase in the demand for funds, which greatly tests the financing ability and capital operation ability of the enterprises involved. Take OCT as an example. Since the introduction of the “Culture + Tourism + Urbanization†model, the estimated investment of OCT in the Wen Bing project has been estimated to exceed one trillion. After the large-scale acquisition of land, the financial pressure is also highlighted. The data shows that the net cash flow from the operation of OCT A in 2017 was -7.7 billion yuan, a year-on-year decrease of 274.85%.
The pre-investment of the cultural tourism project is large and belongs to the heavy asset project. It must rely on real estate to feed back, but the late premium of real estate needs to be established in the successful operation of tourism to enhance. If the operation is not effective, it will affect the experience format, which will affect the sales of real estate projects. At present, the ability of real estate enterprises to operate cultural tourism projects is uneven, and most of them are in the stage of development. How to make project content innovation and sustainable operation is a difficult problem.
There are words in the industry: IP people get the world. IP can be said to be the core of the cultural travel, it represents personalization and scarcity, can improve the repurchase, revisit rate and secondary consumption of tourist destinations, and can fundamentally solve the ills caused by homogenization competition. The development of cultural tourism real estate relies on the value recognition of cultural diversity. To create a tourism boutique, the content operation of strong IP is undoubtedly the best way to enhance the popularity.
As a service-oriented industrial real estate, Wenlv Real Estate needs to consider many factors such as consumption characteristics and changes in demand, market environment changes, etc., and must conduct detailed analysis in terms of land acquisition strategy and customer positioning. The industry has also been criticizing that most of the intellectual property projects are lacking in content and lacking souls. This requires operators to fully integrate culture and tourism to form a distinct theme to create a differentiated experience.
The cultural tourism real estate is literally “culture + tourism + real estateâ€, but its essence and core is “literary travel†rather than “real estateâ€. A successful cultural and real estate project often creates a leisure environment and atmosphere through the refinement of ecology and business, and forms a combination of unique cultures. In the field of cultural tourism, how to gain competitive advantage through differentiated strategies, how to achieve a balance between tourism and real estate, how to achieve a virtuous cycle of “tourism to drive real estate, real estate to feed tourism†is a problem that developers need to continue to think about.
Http://news.chinawj.com.cn
Suzhou Newstar Hardware Co., Ltd is a manufacturer of power Tool Set in China, We offer customers different kinds of power tool set, including power tools, assembly tools, Hand Tools combination. If you want to buy Hand Tool kit, garden tool set, tool spanner set, electric power tool set, please contact us. We offer you professional services on customized needs.
Power Tools Set,Garden Tool Set,Tool Spanner Set,Electric Power Tools Set
SUZHOU NEWSTAR HARDWARE CO.,LTD. , https://www.newstarhardware.com