Yunshui Tanxin: Why are merchants keen to produce "solid wood furniture"?

Consumers are eager for solid wood furniture, behind some irrational consumer behavior, and more because of the promotion of furniture brands in publicity. The solid wood frenzy is out of control, and the competition of enterprises is also debatable. Yunshui Tanxin hopes that furniture brands can rationally deal with the production of solid wood furniture, making the whole industry develop healthily. The enthusiasm for cooling the production of solid wood furniture is as follows:

One: the purchase of inferior goods "solid wood furniture" at high prices and even high prices may further discourage consumers. Nowadays, many companies are entering the market, making the whole market particularly chaotic, and the fish are mixed, and the brand is not well regulated by some dealers and shopping guides. At present, the market regards "comprehensive furniture combined with wood and wood" as "solid wood furniture", and "solid wood furniture" as "all solid wood furniture" has become a hidden rule in the industry. In order to obtain the maximum benefit, some brands use artificial boards to stick solid wood skins and claim solid wood sales. The products with doubled prices bring up to 80% to 120% of profits, while the real solid wood profit range is only 15% to 20%.
Second: the current furniture tends to be “fashionable”, and now the term “people rely on clothing” has developed into “people relying on home decoration”. Easy to design, flexible and versatile panel furniture can win under such aesthetic conditions. The current consumption pattern of furniture is different from the era of the old one. A family's replacement of furniture, the frequency of secondary or even three renovations is higher and faster. Many families have higher requirements for the design of furniture: fashion, combination changes more. More flexible with the mix. This piece of panel furniture can be completely ran out, and many well-designed panel furniture products are priced dozens of times more than solid wood furniture.
Third: the standard definition of solid wood furniture is vague, and it is difficult for enterprises to monitor dealers. On May 1st, 2009, the new version of the "General Technical Conditions for Wood Furniture" standard divided wood furniture into three categories: solid wood furniture, wood-based panel furniture and comprehensive furniture. Among them, solid wood furniture can be divided into three categories according to the proportion and technology of solid wood materials, all solid wood furniture, solid wood furniture and solid wood veneer furniture. Some people in the industry believe that this standard is vague for the definition of solid wood, and the definition of "solid wood furniture" as "solid wood furniture" is open to question.
In this way, even if the brand has a clear definition of its products, but in the process of communication with the dealers and sales staff, the product materials are often “out of shape” and confused by the vague standard definition. The boldness of the practitioners often leads to the result that the last consumer finds being deceived, the media denounces, the company suffers from innocence, and the image is greatly damaged.

The upsurge of solid wood furniture is currently increasing. How to make the industry more standardized and consumers more rational, still need more professional and in-depth discussion of the entire industry. Citing Chen Baoguang, vice chairman of the China Furniture Association, 100% solid wood is not ideal, and panel furniture can also be zero formaldehyde. Yunshui Tanxin hopes to evoke people's rethinking of solid wood furniture.

Source: GO Jiaju Furniture Network

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