China's growing civil servants and white-collar workers are increasingly focusing on quality of life, especially on the choice of household items. They are particularly fond of American furniture. American furniture mostly chooses to set up stores in first-tier cities such as Beijing, Shanghai and Shenzhen. In Beijing, there are many American furniture brand stores in large home stores such as Home (view map) and Red Star Macalline (view map), while Meikemeijia (view map), Super Comfort, HarborHouse and FFDM The most large-scale American furniture brands did not choose to open stores in hypermarkets, but they opened a flagship store with an area of ​​more than 1,000 square meters, allowing people to appreciate the style brought by the pure "American home". Competitive means 1: One-stop home solution representative: Meikemeijia's first American-style furniture brand in Beijing opened the flagship store is Meikemeijia, Meikemeijia Beijing flagship store is located next to Lize Bridge, West Third Ring Road, Beijing, With an exhibition area of ​​5,600 square meters, the panorama of more than 300 models shows the essence of American home culture. In order to compete for market share, Meikemei's "killer" is to position the service as a one-stop home solution, introducing leading international furniture. Retail concept, integrating home design, cost accounting, credit consumption, furniture distribution, maintenance guidance, etc. Home improvement designers generally believe that Meikemei is the most successful American furniture brand to date. Competitive means 2: Fair sales representative: Super comfortable and super comfortable flagship store is located on the northeast side of Madian Bridge, covering an area of ​​3,500 square meters. The price of most American furniture in the Chinese market is still prohibitive for many people. Super comfortable but constantly hit the "parity" sign: Sometimes the sales price of ASHLEY, the largest furniture brand in the United States, is reduced by 68%; sometimes there are a number of special packages for civil servants and white-collar workers; sometimes the "fair price luxury" series is launched. activity. At the same time, Super Comfort is aimed at small and medium-sized apartments. It has repeatedly negotiated with American manufacturers to try to change different styles, so that American furniture is accepted by consumers of different classes. For example, American furniture must enter a small apartment, first of all, the volume must be reduced, large-scale The sofa has gradually been replaced by a double sofa and a single sofa chair, and the complicated lines have been reduced. The concise outline makes the American style more refreshing, and is more suitable for small spaces. Competitive means 3: Original design representative: FFDM The top-grade living furniture brand FFDM American refined furniture (view map) from the United States also landed in the Beijing furniture market and opened an area of ​​2000 in the World Olympic International Center on the North Fourth Ring Road. The first flagship store in the square meter, about 20 series of products tell the story of different eras in the Americas. The reason why FFDM allows consumers to choose is: As a pure and high-end American furniture brand, FFDM is the industry leader with its outstanding American original design and excellent product quality. FFDM furniture is designed by a team of professional furniture designers from North Carolina, USA, and both use German mechanical engineering and Italian painting technology, and produce high-grade molds in strict accordance with the model, accurate production line to ensure quality. Unique design, professional management and meticulous service have made fine, exquisite and fine furniture.
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