Ceramic differentiation competition attracts attention

The overcapacity of the traditional ceramic industry, the huge market demand of the new ceramic industry, coupled with the impending exhaustion of the porcelain resources, and the mixture of various factors, the development of a new ceramic industry should become the direction of the local government planning the ceramic industry. In order to reverse the situation, the traditional ceramic industry represented by Jingdezhen has placed its hope in the new ceramic industry, but it seems to be under pressure.
Analysts believe that the increase in the country's ceramics production capacity is greater than the market's capacity. It will not only cause problems such as waste of resources and environmental pollution, but also cause the phenomenon of homogenous products to rely on price competition, shoddy and other disorderly competition. appear. Under such circumstances, only by accelerating the industrial restructuring and reform, transforming new technologies into new products and achieving differentiated and diversified competition can we avoid homogenous competition and solve the problem of overcapacity, which requires the joint efforts of the industry.
Differentiate competition to avoid the risk of excess capacity. The added value of ceramic products in the future will be the development direction of Jingdezhen ceramics industry. In the future, the development of Jingdezhen ceramics industry will form a new pattern of high-tech ceramics as its core competitiveness, ceramic cultural creativity as its main feature, art ceramics and high-grade daily-use ceramics as its main body, and building sanitary ceramics as its supplement. Today, the new ceramic industry's contribution to the economic development of Jingdezhen City is close to 20%, and the new ceramic industry has provided tremendous help for industrial upgrading. However, the proportion of new ceramic enterprises in Jingdezhen is relatively small, and it is difficult to form a scale.