Companies without brand marketing are busy

Product is shaped, brand is soul.

In the way of the brand's survival and development, ordinary people's inertial thinking still requires a lot of hard work and hard work. It is true that the evolution from a product to a commodity until it is shaped into a brand is a complex and complicated process. It requires the sweat of a generation or even a few generations to tears. Effort is the epitome of the struggle of the era. Today, the opportunity cost of the brand should be more efficient.

With the rapid development of market economy and intensified competition, homogenized products have triggered the market's passive and demand blindness. No brand is waiting for death. Presumably, many bosses have unforgettable experiences. Strategic planning, brand promotion, management remodeling, etc. have been mentioned by many companies on the agenda. Among them, in terms of the brand of one of its core competitive advantages, it will surely support a strong market foundation.

There is a saying: In this era of "big fish eating small fish and fast fish eating slow fish," there is no more time for us to work quietly, sunrise and sunset. Since the acquisition of Yongle by the United States several years ago has become a major news event in the home appliance chain industry, Sun Weimin, the president of Suning, once said such a sentence, and it has now reached the era of “big fish eat big fish”.

It can be seen that, whether it is the role of powerful capital power reflected in the restructuring, M&A, etc., or the ever-changing changes, by forcing companies to learn how to survive, coupled with the fact that they are constantly playing the game, many of our companies should clear their minds and clear goals. More time and energy are spent on how to get out of a road of their own in the cruel fight. Therefore, integrating resources such as reorganization of mergers and acquisitions, joint construction of alliances, interaction between enterprises and other ways can often shorten the path of brand introduction. I can't make the same kind of mistake that I once only knew to pull my head down, and I didn't know to look up at the road.

Don’t you see, around us, many corporate markets have been working diligently for decades, but today’s products are still obscure, not to mention what brand, and why?

Only the subjective efforts, sometimes even the Quixote-style faction, are obstinately unaware that the industry's objective laws of operation and the multiple demands of the market have brought more choices, and they just know only in many choices. Reckless and lost the direction. Some companies are financially rich and have accumulated many years of market accumulation. However, when they enter other industries, they often lack choices, do not choose, and do not know how to choose. They only think that with their own strength and resources, they will not be able to access the network. In the end, it was exactly the tragedy of the Titanic.

The famous brand marketing expert, Mr. Yu Fei, CEO of Lange Zhiyang International Marketing Consultant Co., Ltd., has repeatedly mentioned when he was invited to lecture. The impression he remembered was that when a friend wanted to hang a picture in the living room, he asked his neighbor to help. The paintings and paintings are already on the wall and are ready to pick up nails. The neighbor said: "It's not good. It's best to nail two wooden blocks and hang the calligraphy on it." The friend listened to the neighbors' advice and asked him to help find the saw. Just saw two or three times, the neighbor said: "No, this saw is too blunt and has to grind."

So the neighbor left the saw to find the knife. The knife was used, and he found that the shank was broken. In order to change the blade for a handle, he took the axe in the large woods to look for the small tree. When he was about to cut down the tree, he found that the rust-filled axe could not be used. He had to wear it.

After the whetstone was found, the neighbors discovered that to sharpen the axe, they had to fix the whetstone with a wooden strip. For this reason, he went out to find a carpenter and said that carpenters had ready-made wooden sticks.

However, this time, my friend never saw his neighbor back. Of course, the painting was nailed to the wall with a nail. The next day the friend was on the street when he saw the neighbor. He was helping the carpenter to move a heavy chainsaw out of the hardware store.

Mr. Yu Fei, a well-known brand marketing expert, pointed out that companies should clearly define the direction and purpose of a brand. If the consciousness still stays busy and busy, they will not choose a good method. In the end, a busy scene will often appear in the market. From now on, we should know that everything should be about efficiency and speed, and choice is often more important than hard work. Of course, branding is the case.