How Stone Enterprises Avoid Export Risks

Since the 1990s, the annual output, consumption and export volume of Chinese stone have accounted for the first place in the world, and it has become a veritable stone industry power in the world. With the continuous growth of stone demand in the international market, Chinese stone companies have begun to emerge in the international market. However, opportunities and risks coexist. If we evade export risks?

Experts pointed out that the top priority for China's stone export enterprises is to increase the scientific and technological content of products, increase brand awareness and expand export channels. At present, while some enterprises are advancing their internal strength and continuously improve their competitiveness, they are actively using e-commerce to develop new export channels and enhance their international influence.

1, e-commerce. Shao Zong of Wenzhou Maccine Stone Co., Ltd. saw the development trend of the building materials industry and put into operation the special products, stone honeycomb composite panels, which are currently used only for national large-scale projects at home and abroad, and determined to import this type of stone products into the international civilian market. , The use of high-grade quality, ordinary stone prices to develop a broad market space. Such a quality project relying on traditional foreign trade methods requires a lot of manpower and capital investment, which is very difficult for most companies. Shao Zong saw the e-commerce platform, chose to add e-commerce, and used the new foreign trade approach to open up the international market.

2. Break through the bottleneck of export promotion.

3, with the world's top stone company counterparts.

In December 2003, Xiamen Lingfeng Wanli Stone Import & Export Co., Ltd. officially joined e-commerce. With a keen sense of market, in more than 9 months, through cooperation with professional stone exhibition promotion, the proportion of European and American market exports has changed from the original. Minimally rose to account for 20%-30% of the entire export business. More importantly, companies have quickly gained popularity and influence among buyers in the European and American markets. Through exchanges with international buyers, Lingfeng people are constantly familiar with and understand the European and American markets, laying a good foundation for further expanding the international market.

In winning the customer's "cockroach", Xiamen Lingfeng won the first battle. However, what makes Lin always happy is that the company has won the opportunity to learn from foreign companies in the past century: “The buyers we cooperate with are large companies that have been in the past 100 years. We not only cooperated with them but also established joint venture companies. Funding and management are all-round cooperation.We have learned many things in cooperation with giant companies in these industries, such as how to regulate management, how to control costs, etc. As a young company, learning to learn makes our business grow faster. More standardized."

From stone country to stone power country, Chinese stone export enterprises are using their own practice to turn this dream into a reality. It is believed that with the deepening of the application of competitive strategies, China's stone export enterprises will usher in a new peak of development.

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