Double 11 e-commerce madness: amazing achievements in the furniture industry

The "Single Day", which was originally used to ridicule single life, evolved into a shopping carnival between keyboard and mouse yesterday. It is reported that the Tmall Shopping Carnival ended at 0:00 this morning, and then refreshed the domestic retail sales record, reaching 19.1 billion yuan. "13 hours 10 billion", surpassing the highest record of the US e-commerce industry last year, 1.25 billion US dollars, about 7.8 billion yuan. This data is far beyond the 8 days of the Mid-Autumn Festival National Day Golden Week, Shanghai 395 large and medium-sized commercial enterprises, more than 5,000 outlets with a total operating income of 6.43 billion yuan, one day of sales, enough for traditional stores to do three years of performance. The furniture industry has also sprung up in this e-commerce war, and it has been crazy. According to the official data of Taobao and Tmall, in the Double 11 Shopping Carnival on November 11th, the flagship store of Allus Home Tmall Mall created the sales record of Taobao home industry, the turnover exceeded 100 million yuan, and the number of transactions reached More than 30,000 yuan, ranked third in Taobao Tmall's sales list on the same day, becoming the biggest winner in the home industry in the carnival day. The sales data provided by Quanyou Home Furnishing Store, and in the promotion yesterday, All-Friends Home is not the only winner. In Taobao furniture category, Gujia Craft successfully broke through 60 million yuan and became the first in the furniture category of Taobao Mall; Lin's wood industry followed closely, and became the runner-up with sales of 58.55 million; and ranked three to five in furniture category. The location is Chivashua sofa, Cool Manju (18.7 million), and the purchase of flagship stores; even the only 20 days on the line, Jiayimei also broke through two million. Gujia craft sales data Lin's wood sales data cool official microblog data on November 12, 2012 Tmall double eleven promotion, in addition to the furniture industry, other industries are also in yesterday's "carnival" The harvest is quite fruitful. According to Alibaba's official data, on the 11th and 11th, the total sales of Tmall and Taobao's Alipay reached 19.1 billion yuan, of which only 13.2 billion for Tmall and 5.9 billion for Taobao; the total sales of three stores exceeded 100 million yuan throughout the day. : Jack Jones flagship store, camel clothing flagship store, all-you-home flagship store. In addition to Taobao Tmall Mall, Qumei Furniture Online Mall, Melody Furniture Network and other furniture e-commerce platforms have also joined the promotion war yesterday. Among them, Melody has attracted many netizens with the slogan of 50% off the audience. , created new data for the sale of multiple products, and achieved good results.

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