The "November 11" day, which was ridiculed by the netizens as "Single Day", was different because of a large-scale e-commerce promotion two years ago. The "Double 11" promotion launched on November 11, 2010 has a far-reaching impact. Since then, "November 11" has become the online shopping carnival that the people of the country are looking forward to. There are also many brand companies that are interested in this "Double 11" business opportunity. This year, more and more home furnishing companies have also made large-scale online shopping. Furniture and building materials brand joined the "Double 11" army Although most home furnishing companies are complaining about "cold winter", the recent booming promotions on the Internet have made the industry see the last hope before the end of the year. The New Express reporter learned from some online media that many furniture and building materials companies have quietly appeared in the “Double 11†online shopping promotion army this year, such as Shengxiang Floor, Qumei Furniture, Gujia Home, All Friends Home, Nippon Paint. Chihuahua and other familiar home brands have launched a "50% off" enticing promotion, the price is very favorable (some promotions look at the form). What surprised us is not only the promotional price of branded products, but also the predetermined number of special products. For example, the iconic floor, a 55 yuan floor plan actually exceeds 30,000 people; Gujia home's set of leather sofas also more than 1,300 people scheduled ... This is far better than the sales of a certain offline store. How to ensure the promotion of the lowest price while ensuring brand profit? We have seen some merchants' solutions: The above-mentioned sales price is marked in advance, and the products that need to be reserved and purchased first are staged in a similar way to group purchase, achieving the best balance between the merchant and the consumer. For example, if the product of the iconic floor promotion is 55 yuan, the price for one person to buy is 65 yuan, and for one person to buy it is 59 yuan. For more than 100 people, it is only 55 yuan. This method is more suitable for products with large volume and high transportation cost of furniture and building materials. In addition, such as Quanyou Home, the traditional way, the promotional products will be marked on the day of the event (basically 50% or less). Product brand original price promotional price reservation (to the deadline) Strengthening the composite floor white snow boat icon floor 165 yuan 55 yuan 36410 people leather living room sofa combination Lavenham Gujia home 12475 yuan 5510 yuan 1332 high carbon steel chain spring mattress US furniture 2556 yuan 999 yuan 501 people net taste 120 bamboo charcoal five-in-one Nippon paint 1312 yuan 650 yuan 1497 people full cotton satin print active garden four-piece set Luolai home textile 1198 yuan 398 yuan home textile, kitchen and other small items are very cost-effective After all, online shopping, such as furniture and building materials, is a minority, while brands such as home textiles and kitchen supplies are many. In this year's "Double 11" promotion, home textiles, kitchens and other small items are not to be missed. Among them, home textile online shopping is very mature, in addition to the "double 11" promotion of the base camp - Taobao Mall, Jingdong Mall, Suning Tesco, Gome Electrical Mall, Amazon and other well-known online shopping platform, you can grab the price is very cost-effective Home textile products. For example, Luolai Home Textile's one-piece cotton satin active printing garden four-piece suit (Butterfly Flower ad006) original price is 1198 yuan, the promotional price as long as 398 yuan; Fu Anna water purification flow cotton twill printed sheets four sets of original price 1280 yuan, The promotional price is only 496 yuan. Most home textile promotional discounts can be as low as 2-3 fold, which is very cheap. In terms of kitchen supplies, kitchen utensils such as Zwilling tableware, Fou tableware, Corning tableware, and music locks are also mostly 50% or less. In addition, lighting is also one of the main items of online shopping promotion.
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