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5.10 Chinese Brand Day

Shanghai, China

Thur.May.9

On May 9th, one of the “5.10 Chinese Brand Day” series of activities, “2019 China Brand Value Evaluation Information Release and China Brand Building Summit Forum” was held in Shanghai.

Gree Electric Appliance ranked second in the light industry, and the home appliance industry ranked first. With its independent innovation spirit and "perfect quality" model, Gree demonstrated its brand influence and interpreted the strength of Chinese brands.

The picture shows the scene of "2019 China Brand Value Evaluation Information Release"

Brand development attracts much attention, Gree is again recognized by the authority

The country has always attached great importance to brand development. On May 10, 2014, General Secretary Xi Jinping proposed " Promote the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands " ; Premier Li Keqiang repeatedly emphasized the creation of well-known Chinese independent brands in the government work report . In this context, in order to build a social consensus for brand development, create a good atmosphere for brand development, build a brand development communication platform, and improve the influence and recognition of independent brands, on April 24, 2017, the State Council approved the establishment of May 10 each year It is " Chinese Brand Day ".

"2019 China Brand Value Evaluation Information Release" is one of the activities of the "May 10th China Brand Day" in 2019. It is organized by Xinhua News Agency, Economic Daily, China Council for the Promotion of International Trade, China Brand Building Promotion Association, China Asset Evaluation Association, etc. Organized jointly by the unit, carried out in accordance with international standards, national standards and relevant evaluation rules, following the principles of science, fairness, openness, and recognition.

The number of brand values ​​posted on the spot was 598, and the total brand value posted was 741.85 billion yuan. Among them, Gree Electric ranked second in the light industry with its brand strength of 943 and a brand value of 104.37 billion yuan, and the home appliance industry ranked first. Its brand influence was once again recognized and affirmed by the authority.

Brand influence is as strong as innovation and quality

Over the years, the brand of Gree Electric has gradually moved from China to the world, and its influence has been rising like a bamboo ——

In 2006, Gree won the only "World Famous Brand" title in China's air-conditioning industry;

In January 2007, the Ministry of Commerce awarded Gree "the most competitive brand in the market";

In May 2015, Gree Electric strode close to the top 500 global companies;

In 2017, Gree ranked 294th in the "Forbes Global 2000", ranking first in the world in household appliances;

Last year, Gree ranked first in the home appliance industry in the "2018 China Top 100 Brand Value List."

Behind the continuous improvement of brand influence is Gree's independent innovation spirit and "perfect quality" model.

As of now, Gree has 12,000 R & D personnel, and has established 14 research institutes, 94 research institutes, 929 laboratories, 2 academician workstations, and 1 national key laboratory. After a long period of accumulation, Gree ’s independent research and development of core technology has achieved fruitful results. At present, it has 24 “international leading” technologies and has applied for 51162 domestic patents, including 23838 invention patents. In the 2018 State Intellectual Property Office list, Gree Electrical appliances ranks sixth in the country and first in the home appliance industry. In October 2018, the General Secretary commended Gree Electric when he visited the Gree Electric Appliances for its " real learning, real understanding, real trust, and real use " in implementing the Party's innovative decision-making arrangements.

The picture shows the scene of "2019 China Brand Value Evaluation Information Release"

With independent innovation, Gree sets a benchmark and role model for companies to enhance their brand influence and create a better life for consumers. For example, Gree solar air conditioners are equipped with three-cylinder two-stage variable-capacity compressors independently developed by Gree, which can achieve -35 ℃ Stable operation in an extreme climate environment up to 54 ° C; the Dasong IH rice cooker developed by experimenting on 4.5 tons of rice to release the authentic taste of the rice, which was widely praised by consumers, and made the trend of “Hai Tao rice cooker” a history for China. Brands stand up and contribute.

In addition to the spirit of independent innovation, Gree has been constantly pursuing the pursuit of perfect quality with the goal of "pursuing perfect quality and zero defects after sales".

From the "T9 quality management system with D-CTFP quality technology innovation cycle as the core" in 2012 to the "Gree PQAM perfect quality assurance model" applied to air conditioning projects such as the Great Hall of the People in 2015, to the "let The world is in love with the perfect quality management model of China Made Gree. " Gree outputs perfect products and services through strict quality management, which lays a solid foundation for market reputation and brand competitiveness, and also greatly helps it become a "quality pioneer" in Chinese brands.

"Gree strengthens the brand competitiveness through the spirit of independent innovation and the" perfect quality "model. With these two, brand building has speed and strength. To become an excellent brand, you must be a leader instead of a follower. Innovation is the soul of the brand. In the future, Gree will continue to follow the path of independent innovation, constantly master the core technology, enrich the brand connotation, and truly make the world fall in love with Chinese brands! "

——Dong Mingzhu

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