After nearly four years of offline wholesale market development, Kelly Diamond has now opened the online layout of the official website and Tmall store collaboration, which marks that CARAXY has cultivated diamonds to take firm steps in the online e-commerce field.
Technology boom, the first Tmall flagship store selling diamonds online
It is reported that the diamonds sold by CARAXY brand are also called CVD diamonds, high temperature and high pressure diamonds, etc., and the most common trade name in the world is Laboratory Grown Diamond.
The US Federal Trade Commission (FTC) extends the definition of diamonds to include the cultivation of diamonds, with special mention of the use of “synthetic†descriptions of “nurturing diamondsâ€. CARAXY Cultivated Diamonds are derived from a very small diamond seed that grows in the artificially created simulated diamond growth environment. Its composition, properties and appearance are identical to those of natural diamonds, and can be certified by authorized diamond appraisers such as GIA and IGI.
Different from the traditional product thinking, the core concept of CARAXY is green and circular, returning to natural simplicity and coexisting harmoniously with the environment. And this spirit goes deep into every detail of product design to capture the fusion of nature and humanity. Use technology and art to interpret individuality and fashion, and strike a balance between the wonderful natural ecology and the dream of technology diamonds. Just like CARAXY's core brand appeal: I am more willing to create myself than to ask for it.
A new generation of jewelers with the aim of technology and environmental protection
This high-tech diamond first emerged in the US market, and was quickly sought after by the market due to its environmentally friendly and conflict-free product concept and more competitive prices. The advent of nurturing diamonds allows consumers to buy bigger and more beautiful diamonds with the same budget, and the diamonds are no longer out of reach, giving jewellery designers more room to play.
After several years of development, the recognition of the diamond market has gradually increased, and the cultivation of diamonds is no longer a completely new term for consumers. Kelly Diamond CEO Guo Sheng said that it will continue to strengthen online marketing and promotion, create a benign environment for cultivating diamonds, and promote the sustainable and steady development of the market.
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