Haliang Group LINKS trademark registered successfully in the EU

It is reported that the LINKS trademark of Haliang Group was recently approved by the European Union Trademark Office and registered successfully. The company has thus become the only company in China that has successfully registered its own independent intellectual property rights in the same industry.

The trademark registration work was entrusted to the German local trademark office by German Kaishi-Lianhuan Co., Ltd., a wholly-owned subsidiary of Haliang Group. The successful registration of a trademark in the EU means that the LINKS trademark is also protected not only in China but also in EU member states from the date of registration.

This move provides legal protection for protecting the independent intellectual property rights of enterprises and effectively preventing the LINKS trademark from being illegally squatted overseas. For Harbin Group to further explore the international market, it has played a positive role in changing the past export of industrial products, mainly relying on OEM (OEM) business methods, and reversing the passive situation that export products have no independent brands in the international market. At the same time, it is conducive to improving the visibility of Haliang products in the international market and enhancing the influence of corporate brands.

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