Is it possible for group buying companies to have long-term feasibility?

In recent years, sites that use group purchase as the main and even the only form of operation have emerged one after another. Small to daily necessities, large appliances, building materials, real estate, etc. If you successfully organize a large purchasing group, such as buying a car group, buying a house group, the profits of businesses with only one activity are as small as tens of thousands and as large as hundreds of thousands. Million. Many Cabinet makers also look for business opportunities and initiate some group purchases in order to occupy a place in this popular marketing method. But to calm down, for the cabinet companies, does the cabinet group purchase really bring a huge run, and is it really feasible for a long time? From the reaction of the market, the answer is not so sure.

Too often, consumers initiate initial purchases of group purchases. The initial purpose of the group purchase is to concentrate resources or use idle resources, to generate low prices, and to exchange for advertising effectiveness. The deadline is set to make consumers feel it only once. Big discounts without affecting the normal pricing of businesses. However, with the increasing frequency of group purchase activities in various industries, many consumers have become familiar with group purchases, resulting in a “fatigue”, reduced enthusiasm for participation in group purchases, and reduced trust in group purchases. Cupboard is a traditional group buying activity in the traditional industry can not avoid this situation, many consumers tend to be more cautious when buying cabinets, and enthusiasm is also lower, which makes a lot of group buying activities of the cabinet company is very embarrassing.

Small profits, group buying is not attractive to the big brands of cabinets. In fact, not only consumers, but also businesses are already struggling to fight. Cupboard brands do not participate in group buying activities. “For group purchase activities to attract consumers, the business is bound to lower the price very low, but the big brands are already a stable price for a long time, and their profit margins are not large. They are based on quality and reputation. Occupy the market, it is impossible to cut prices for an activity, so there is no big difference in participating in group purchases."

Many comparisons, group purchases are not worth buying for group buying. In fact, many cupboard vendors are quite vocal about the cupboard buying activities. For group buying activities, they are also in a dilemma. If you don’t, it seems that this is a big trend. Do it with little income. The blind pursuit of low prices, and each event will have to hand over hundreds of thousands of funds to the organizers, it is really thankless.

At the same time, the public’s consumption has become more and more sensible. Many consumers feel that after all cupboards are bought back, they have to be used for a long time. The price does not work anymore. Group buying mainly depends on the product. Some group buying prices do not have obvious advantages. They do not consider group buying. Some of the advantages are obvious. . And most consumers will shop around. Group purchases are not necessarily the most cost-effective ones. Some consumers say that they receive more concessions than their group purchases.