Its own unique wood species, some wood species also travel across the ocean to meet domestic consumers. Merchants buying furniture have used wood as a powerful propaganda weapon, and it has become the norm to fight for exclusivity and luxury.
In order to make consumers trust, merchants can work hard from the source of the product. For example, a certain furniture claimed that its main material, red walnut, was not only imported from Africa, but also the only domestic company that signed an A-grade wood with an African wood supplier. The Yipinmu Pavilion next to it said that the main teak in the store is from Myanmar, and there is also an ecological forest developed by the company in Myanmar as a material guarantee.
Some mainstream wood species in the market also have different identities. For example, walnuts, which are also produced in North America, have many categories such as red walnuts, black walnuts, and golden walnuts, and all businesses call their walnuts the best. Some businesses even reinterpreted the concept of subdividing wood species. For example, the Royal Carpenter in the North Fourth Ring store of the house actually launched a series of solid wood furniture called "Golden Pomelo II".
In the face of a multitude of materials and manufacturers competing for publicity, consumers are often confused. When facing the rich and complicated wood furniture , most consumers can only rely on the salesperson's explanation to make a preliminary distinction. If the salesperson says that there is a flickering component, the consumer will only be deceived.
Expert reminder:
Beware of manufacturers setting up "material traps"
The solid wood furniture market has a wide variety of materials, and some companies have the opportunity to make a fuss, and frequently set up "material traps" to allow consumers to drill. On the one hand, some companies use the hype of the materials to sell high prices, on the other hand, some companies simply fill the substandard and fake the real. In recent years, cases such as elm wood posing as black walnut and oak wood posing as Fraxinus mandshurica are not uncommon.
Zhao Shoutian, director of the Redwood Professional Branch of the China Furniture Association, said that there are too many chaos in the solid wood furniture market. Although the merchants have verbally promised the authenticity of the solid wood materials, in most cases they cannot be implemented in the sales contract, which gives consumers rights in the future Cause a lot of trouble.
In addition, the solid wood furniture industry is accustomed to a "solid wood mashup" approach, that is, the main material of a solid wood furniture is matched with auxiliary materials. If some consumers do not ask carefully, it may result in the purchase of solid wood furniture of mixed materials . In the face of the phenomenon that the disorderly standard materials may cause consumers trouble, Chen Xiaotai combined with the top 100 furniture's own practices to advise the industry that companies should refuse to manually fill out contracts and provide consumers with accessories that introduce the detailed configuration of furniture.
"There are many types of wood, and consumers don't understand it and it's normal. The key is that merchants should strictly perform their duties and provide consumers with the most comprehensive and true product descriptions."
Zhao Shoutian believes that the psychology of consumers blindly pursuing materials has also created opportunities for businesses to make great fuss about materials. Some consumers prefer to pursue foreign materials for high prices, but they do not know that the domestic elm, ash and other wood properties are also very good, even more suitable for domestic consumers, consumers should choose from the process, Instead of relying solely on wood species.
Jiang Xiaomei of the Institute of Wood Industry, Chinese Academy of Forestry said that the current domestic solid wood furniture market is very deep and the industry is very complicated. Moreover, the origin and classification of some woods cannot be scientifically identified, which also provides conditions for merchants to falsify. "In the industry, these chaotic phenomena that may be derived should be introduced, and the mandatory implementation standards such as the new national standard of mahogany furniture should be introduced early, and the chaos in the solid wood furniture market should be prevented and governed through a transparent mechanism."
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