China Building Sanitary Ceramics Association announces the capacity of building ceramics for the first time. The reporter learned from the website of China Building Sanitary Ceramics Association that the status of national ceramic tile production by the association took 10 months of field investigations. In the past year, a large number of production lines have been added to the ceramics production areas across the country. The output exceeds the demand growth, and the overcapacity of the ceramics is about 20%. The competition of ceramic enterprises will further intensify. Data: The five provinces accounted for nearly 80% of the capacity data disclosure. There are 3,275 ceramic tile production lines in the country. If the production cycle is 310 days, the annual production capacity will reach 10.8 billion square meters. If the annual production cycle is 330 days, then every year. Tile production capacity is up to 11.5 billion square meters. According to reports, 57% of the data collection came from the factory's comprehensive field survey, and the sample survey reached 24%; the remaining 19% of the factories formed capacity data through investigations by informed third parties, relevant heads of enterprise headquarters or factory leaders. The data has a very high reference value. The survey also found that in addition to Beijing and Tianjin, the mainland has built ceramic tile production lines in 29 provinces and cities (Hong Kong, Macao and Taiwan regions are not in the scope of this survey). The five provinces of Guangdong, Shandong, Fujian, Jiangxi and Sichuan have a production capacity of nearly 80%. Interpretation: Increase in overcapacity costs The data show that in the past year, ceramics companies across the country have increased production, and the capacity of building ceramics is over 20%. According to survey data from Foshan ceramic industry, the cost of building ceramics enterprises has increased significantly in the past three years. Among them, labor costs have increased by nearly 80%, energy has increased by 60%, and raw materials have increased by 43%. With the oversupply of production capacity, these unfavorable market factors will lead to an increase in corporate survival pressure. Forecast: Microcrystalline stone into profit growth point The industry generally believes that overcapacity further leads to competition in the low-end market, and it is urgent for ceramic enterprises to upgrade their competitiveness through industrial upgrading. The reporter learned that the microcrystalline stone products developed by Foshan local ceramic enterprises Jiajun and Bode have achieved very good sales performance in recent years. According to the data disclosed by the Association, the high-end products of crystallites (including polished crystal tiles) in the ceramic industry in the past two years accounted for only 0.69% of the high-end products. The data also shows that the structure of the total ceramic tile production capacity (mosaic, ceramic plate products are not included in the survey), polished bricks accounted for 35.99%, ceramic tiles (porcelain) accounted for 24.30%, exterior wall tiles accounted for 16.13%, other tile production capacity ( Covering the foot line, waist line, square brick, etc.) accounted for 5.6%. Insiders analyzed that with the overcapacity of the ceramics industry, developing mid- to high-end products or upgrading brands to increase product added value and achieve profitability through brand power has become a reality that many ceramic companies have to face. Companies that imitate the creation of low-cost companies will gradually be eliminated by fierce competition. Guangdong Bode Seiko related people predict that in the next two or three years, microcrystalline stone products are expected to remain the profit growth point of the ceramic industry.
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