Wooden door sales to develop marketing level is the bottleneck

Looking at the development of wooden doors in China today, most of the wooden door companies are not familiar with the wooden door marketing and management channels for domestic sales, which has led to its influence on the development of its brand strategy.

The existing marketing methods of the wooden door industry mainly include specialty stores and channel distributors, and for sales personnel, they have adopted a sales commission incentive system. These relatively major marketing strategies, if they are to bring considerable profits to the company, will depend on the nature of channel marketing operations and the successful transformation of the company.

Therefore, if the wooden door industry has a long-term and stable development, it is necessary to build a marketing team that develops together with the company to help companies expand their domestic sales channels and successfully sell their products.

When recruiting related talents, the company has the following two suggestions.

One, not limited to industry experience. In the past, when companies hired people, they always asked the sales staff to have relevant experience. It is better to have similar work in the company. Excessively fancy the relevant work experience, but did not assess their potential. For example, innovation ability, cooperation ability and so on. Of course, good people who do well in a good industry tend to get promoted, but not stay in the most basic positions for a long time.

Second, relax your eyes outside the industry. For example, you can work with related business consultants. These consultants usually contact different companies and see various successful experiences and failed cases. They have different views from those in the industry and can bring new vitality to the company.