Flooring companies need to win profits with their brands in the future

"One year's plan is in the spring," and "they do not mistake the cutting of the firewood." Brand floor companies should take this opportunity to think about how the company built a good brand reputation in 2014 and how to make the brand more loud!

At present, the multi-layer solid wood flooring industry is facing tremendous pressure. With the regulation of the domestic property market policy and the implementation of international anti-dumping policies will become a "stumbling block" for the development of the industry, of course, the rigid demand situation in the floor market still exists, many in the industry People have said that taking the brand road or will be the key to the company's future profits.

The market's demand for product quality has increased With the implementation of national policies, various regions have started to build affordable housing, which has brought about floor demand, promoted the upgrading of the flooring industry, and seized a huge market share. Focusing on the demand characteristics of affordable housing consumers and developing flooring products suitable for their needs is undoubtedly good news for upstream leading companies and small flooring companies with rigid demand.

The space requirements for the development of floor companies in the secondary and tertiary markets are still huge, and most companies have not completely penetrated this market. With the gradual promotion of new rural construction and urbanization, the increase in new buildings in rural areas has increased the demand for multi-layer solid wood flooring in the rural market, and the demand for product quality has also increased.

The international competition is in desperate need of strong brands. Along with the peak period of China's population, the growth of the furniture industry driven by consumer preferences will show a steady trend of growth and upgrade characteristics such as branding and high-end. Correspondingly, it will also cause the flooring industry to shift to a higher value chain. In the global competition environment, in order to obtain a favorable competitive position and improve competitiveness, the flooring industry has actively changed its concepts and establishing the top ten brand image of solid wood flooring has become a trend of development and transformation.

In the global competition environment, in order to obtain a favorable competitive position and improve competitiveness, the flooring industry has actively changed its concepts and established a brand image has become a trend of development and transformation.