HC intelligent home network news two years ago, many international technology giants involved in smart home, smart home then stand on the outlet. But nowadays, the status quo of smart home can only be said to be tepid, which means that the development of smart home has begun to reach the bottleneck period.
Two years ago, many international technology giants dabbled in smart homes, and smart homes stood on the air. Apple released HomeKit, Samsung won SmartTings, Google bought Nest for $3.2 billion, and various domestic companies cut into the smart home market in different ways. The capital is booming and thriving. In China, Xiaomi, Ali, Tencent, Jingdong, Haier, Huawei, Midea, TCL, and Jiu Mu were all admitted. But nowadays, the status quo of smart home can only be said to be tepid, which means that the development of smart home has begun to reach the bottleneck period.
Manufacturers have grabbed the entrance: it is difficult to form a win-win ecology
Two years ago, the smart home market was thriving, and it also triggered the impetuousness of the market, resulting in few real explosives. We can see that the layout of Xiaomi's mobile-centric smart home involves cameras, light bulbs, routers, boxes and other products, involving many links in the entire smart home industry chain. Ali established the Alibaba Smart Life Division and entered the smart life field. Samsung regards the refrigerator as the center of life-like smart home. ZTE believes that smart cameras, routers, and smart door locks have the potential to become entry-level smart hardware products. Each of them has made the index to seize the access of developers and hardware manufacturers. This occupies the user portal.
But so far, Internet companies are pushing smart homes, and each competition is fierce, but it has rarely improved. Apple has added the Homekit platform to iOS10. The iPhone has become the control center, carrying the entire ambition of Apple's layout of smart home ecology. But the user is embarrassed. Internet giants are vying for consumer access and competing for data and users. However, it is difficult to form a win-win ecosystem because it is difficult to control the hardware design and production processes and interests.
The giants are competing for layout but no explosion: the value of hardware products is neglected
To some extent, the industry has not yet had a unified entry standard. At this stage, the Internet system platform seems to be more dominant, but in fact, it is still difficult to obtain recognition because of the low cost performance of the product itself.
Therefore, the current situation of smart homes is that the Internet platform seems to be more dominant, but in fact, due to the low cost performance of the products themselves, the single products are rare and the smart ones stay on the surface. For the user, controlling the smart home requires an effective connector. At present, the mobile phone is the best connection center.
The reason why many smart home products deployed by many Internet giants are rare is that the software giants and hardware manufacturers have not formed a real convergence force in the combination of hardware and software to meet the needs of users. In the process of layout of many Internet giants, the starting point is mostly based on their own strategic goals: to do smart home connectors and portals, control centers, and ecology, but they have neglected how to create a good product, we must know that smart home products It's not as simple as adding a WiFi or sensor to the hardware. Only by first building high-quality smart home hardware products and achieving the integration of software and hardware can we strengthen the core position of the portal, and the hardware products themselves are the core of smart homes.
Mode change: smart home to change the entrance thinking with product as the core
In the layout of smart homes, hardware home manufacturers are more aware of user needs, product and service innovation than Internet giants. Secondly, the foundation of smart home is technology application. The Internet giant docks with home furnishing enterprises, and there are deviations in the understanding of product technology. As a result, the functional operation of smart home is complicated and does not match user habits and needs.
The hardware of smart home can't be as fast as it is like software. The cost of trial and error is high. I want to share a piece of cake before the outbreak of smart home market, but it is not easy. Smart home is not just a simple remote control for ordinary homes. The author believes that the future development model of smart homes needs to change the previous model with giant portals and connectors as the core, and turn to the profit model centered on hardware vendors' products and services.
How do hardware vendors break through and form a soft and hard integration ecosystem?
We have seen that the market capacity of smart home “100 billion†has caused traditional hardware giants such as Midea, Haier, Changhong and Jiu Mu to enter the market. The initiative of the home appliance school and the kitchen and the kitchen to promote the intelligence of their own products, to some extent or promote the hardware industry to lead the era of smart home.
The typical case is that in December last year, the domestic Jiu Mu took the initiative to upgrade the layout intelligently, and landed in the Silicon Valley of the United States to hold the "Smart Bathroom Strategy and New Product Launch Conference", launched the Jiu Mu smart box Rui Guou Reou, Rui Gu connected the bathroom space All smart bathroom products, with the support of cloud technology, can realize interconnection and data sharing between products, record each person's usage habits and product preferences, learn and perceive user needs, and make the bathroom a smart space.
The fifth-generation high-end smart toilet G5 of Jiu Mu has the functions of removing the bacteria and washing the body fat rate. Consumers can enter their gender and height through the mobile phone app, sit on the G5 smart toilet, and operate according to the APP prompts to measure the weight. The system will output the body fat ratio according to the information, and push the corresponding health advice. Print a health report. To some extent, based on the understanding of the intelligentization of home hardware products and the needs of users, these products have reached a deep integration of software and hardware, which has the wind direction significance of hardware manufacturers' reverse layout intelligent human-computer interaction and networking operations.
In the past, the layout of smart homes, the Internet giant will occupy the entrance in the upstream of the industry chain, involving the home products themselves, it is obvious that the home appliance kitchen and bathroom manufacturers themselves understand the user needs, because the manufacturers have specialized in the industry, hardware manufacturers extend the intelligence from the hardware layout By creating an own APP, it is often possible to break through a single point to form its own soft and hard integrated loop to gain a reputation. For example, from the current point of view, Jiu Mu's smart home layout has gradually emerged as the prototype of the Internet of Things, and the soft and hard integration ecosystem is also forming. .
Actively promote intelligence: hardware manufacturers dominate the smart home market
At present, Panasonic, Haier, Jiu Mu, Changhong, Midea, Gree, etc. have already seized the opportunity in the smart home sector and began to further layout. The core products such as video cameras, refrigerators, washing machines and air-conditioning products are beginning to move closer to smart, healthy and energy-saving. .
Haier mainly cuts into the smart home field through its U+ smart life open platform. Midea develops M-Smart smart home strategy, using sensors, big data and intelligent control technology as means to integrate resources horizontally to realize the interconnection of all kinds of white goods. Interoperability. Gree also launched a smart and environmentally friendly home system. Jiu Mu joined hands with Huawei to launch the “Smart Kitchen and Health • Enjoy the IOT†to create an ecological model of smart bathroom and health management in the era of “Internet +â€, which will promote the market cultivation of smart homes and the development of the entire smart bathroom. .
Manufacturers in the traditional home kitchen and bathroom sector were once regarded as a traditional industry that “does not have the Internet geneâ€, but once the network is transformed, the competitiveness will be extremely prominent. For example, in the last year, the double eleventh grazing was full of 250 million yuan. The net turnover once again refreshed the sales record of the double eleven sanitary ware industry, achieving the industry legend of the double eleven network sales six consecutive championships. To some extent, the market recognizes the products of smart home manufacturers of traditional home appliances and kitchens. The greater significance of the initiative of kitchen appliances and hardware manufacturers to promote intelligence is that in the local user life circle, it is more convenient to provide users with various service portals and applications, service consulting information. Close to the user's core needs, it is easier to win user loyalty.
Hardware manufacturers should actively seek international cooperation to open the situation
In any case, smart homes are the future trend, and the market is expected to reach $1.7 trillion by 2020. From the hardware vendors themselves, controlling the terminal and the Internet giant with powerful data analysis and mining capabilities and user platforms, artificial intelligence technology is still an indispensable part. Similar services are being rolled out abroad, such as Amazon's Echo smart speakers have partnered with Uber to implement voice calling services through home speakers.
In China, Midea has received Xiaomi’s strategic shareholding, and nowadays, Huawei and Ali have begun to expand more cooperation resources. Jiu Mu also established a smart home interconnection cooperation with Xiaomi last year to expand the intelligent cross-border interconnection partners. . Last year, Haier and Meizu cross-border cooperation, Meizu settled in Haier U+ smart home platform, Haier will open its U+ platform SDK to Meizu, Meizu mobile phone can control all Haier smart home products. However, the ambition of hardware manufacturers is not only the case. After the platform strategy of the international giants is launched, more hardware manufacturers such as kitchen appliances and kitchens will be able to cooperate with the smart home strategy of platforms such as Google Apple.
On the one hand, international giant Google Apple Amazon is increasing the layout of the entry platform for smart homes. Amazon has launched the intelligent voice assistant speaker Echo, Echo's Alexa intelligent voice control software, which has rich application scenarios and interactive modes in the smart home scene. Apple has added the Homekit platform to iOS10 and is working hard to improve Siri's conversational capabilities, in the hope of playing a bigger role in smart home life. Google also launched the new voice-activated smart speaker GoogleHome, which integrates the functions of Google Smart Assistant. It is an intelligent hub, and can also work with smart home accessories. The giant's emphasis on smart home is increasing.
From the hardware companies such as Jiu Mu, Midea and Haier, they are actively looking for matching giants to build their own smart home models. It can be seen that the traditional actions of traditional enterprises such as Jiu Mu or the cooperation of international giants such as Google and Apple have passed. While controlling the dominance of its own hardware products, it integrates into their smart home system platform with the help of the giant's open interface protocol. At present, Jiu Mu is also releasing an upgraded version of high-end intelligent home products to enhance the smart home experience and increase product promotion. It is reported that Jiu Mu will adopt the marketing strategy of “E-package in the end†to address the consumption upgrade. The huge price concessions in the terminal market push the popularity of smart bathroom products. To promote the popularity of its own products, to achieve system-level interactions, to marry international giants or to go, this is a strategy that smart home hardware manufacturers are happy to see and may be planning, but this time, the strategic initiative It is in the hands of hardware vendors that provide product services.
In the past, Internet giants dominated smart home manufacturing companies, often misunderstood in product technology, resulting in poor product experience, but if dominated by hardware vendors, choose their own products to match their own product design and user needs. Giants collaborate and their intelligent interaction model may lead to a more humane experience.
When hardware companies begin to dominate the smart home field, and create a platform connection model that matches their own, closer to the user's service needs, the product truly realizes the "Internet of Everything", and the smart home industry will usher in the spring of the next few years.
Editor in charge: Tian Wenjie
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