The furniture market as a whole reshuffled furniture stores have been depressed

The overall decline in the Chinese furniture market has lasted for nearly two years, and so far no signs of improvement have been seen, and the reshuffle is also one after another. In addition to being affected by furniture dealers, furniture manufacturers, including many in the past also quite strong large furniture stores. Faced with such an unbearable furniture market environment, whether to open an independent store or switch to the e-commerce market? How to jump out of the shackles of furniture stores has become the biggest problem that major furniture merchants have considered.


Furniture dealer and business has always been in love into the high-end furniture stores, a move that not only attract the target audience, but also to highlight its brand position in the market. In this situation, high-end home stores such as Red Star Macalline and Actual Home have developed rapidly.

However, behind the rapid expansion, furniture dealers who have been cooperating for many years are suffering. Taking Red Star Macalline as an example, there are three in Suzhou alone, with a total area of ​​670,000 square meters. The two shopping malls opened in the early years are now empty. The outer shops on the third and fourth floors are all vacant, while the inner shops are bleak and extremely depressed. The new store completed in 2011, after increasing investment promotion and preferential policies, has attracted a lot of losses, and so far the mall has not been able to open.

In order to avoid the worsening situation, the major domestic furniture stores have laid down their bodies and asked to stay. Actually, Shenyang No. 3 Store is rent-free from June to September 2012. If the situation in September is not good, it will continue to introduce preferential policies. Hefei Red Star Macalline (1st store) rent is reduced by 15% in 2013 (from September this year to September next year), the sixth space is rent-free for 4 months, Red Star Macalline (2nd store) has just opened and 2 rent-free month.

Although the implementation of rent reduction concessions is indeed beneficial to furniture dealers, but everyone knows that this is not a long-term plan. The joint reaction after the rent reduction must be a substantial increase in rents, and it is only a matter of time before the store turns its head and puts pressure on it. Rather than struggling, it is better to get out of the sea of ​​suffering as soon as possible and seek other ways. A furniture dealer who was about to withdraw from the market said.

With the continuing downturn in the furniture industry , simply relying on entering the furniture store to make profits has become a cloud. To develop new models and omni-directional marketing is the king of furniture business. So, is the strong furniture store willing to be left out or looking for another business opportunity? How should the furniture industry reshuffle and adjust its way? This will surely be the most concerned focus in the industry in the new year.

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About Material

The tape measure is made of ABS case, PVC coated fiberglass. All the materials are eco-friendly, which pass ROHS and EN-71 tests. The lead content is less than 5ppm.


About Case Color

Standard colors are yellow and blue, yellow styles are in round shape, blue style is in crossing shape.

Other colors can be customized according to pantone code.


About Custom Logo

Custom logo is available.
For 1-2colors logo, we will use silk printing
For full color logo, we will print it with heat transfer printing ,
And we also make normal sticker for single color or full color logo


About Tape Colors

Standard tape colors are in white and black.


About Tapeline Size and Measurement

The standard length is 10m/33ft, 30m/99ft, 50m/165ft and100m/328ft
Tape width is 13mm.

Scale Measurement is cm on one side, inch on the other side




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