The lack of China's bathroom hardware industry

It is undeniable that China's hardware industry has a large gap with the world's famous hardware companies in many aspects such as product R&D, innovation, brand management, marketing management, enterprise scale, and financial strength.

Lack of brand competition

Most hardware export companies lack brand competition, most companies are OEMs, have no own brands, and even some companies are completely foreign product agents. Such labor-intensive companies lack brand awareness or limited brand awareness. . As the infrastructure and factory conditions of domestic hardware companies are almost the same, the costs are similar, so most of them have a lack of competitiveness, and companies have no advantage. With the continuous development of the hardware industry, some intensive-oriented enterprises will gradually be replaced by technological innovation-oriented enterprises. Establishing the brand of the enterprise and gradually taking the road of branding will enable hardware companies to gradually mature in China. The hardware company can be competitive in the world, is no longer simply an OEM.

Missing sales channel

Some sales channels of China's hardware companies are blocked, but they are traditional sales methods. Now is the era of the Internet. Internet marketing is gradually being used by large enterprises. However, SMEs can have a long-term perspective on this, and of course there will be a few old customers. The example of money, but the closed channel has made it impossible to make many new customers. If the domestic environment changes and the price of raw materials rises, it is the SMEs who are most vulnerable to the impact. Therefore, the expansion of sales channels and the refinement of channels will be the development path for SMEs.

Different customer needs

First, the household purchase habits and value factors are different. The customers faced by hardware exports are either middlemen such as agents or traders, or they are OEMs for foreign companies. They pay more attention to factors such as cost and quality stability. In addition to dealers, customers in the domestic market are mostly direct demanders. They pay more attention to hardware brands, product value, product style, and cost performance when purchasing.

Second, there are different levels of consumer demand. Consumer demand is closely linked to the level of economic development. In developed country markets, the level of demand is relatively high. Although nearly 30 years have passed since the reform and opening up, the economic development between regions in China has been uneven. Therefore, the level of demand is not the same. The demand levels in the first-tier cities and the eastern developed regions are relatively high, but in the second and third-tier cities and in The level of demand in the western region is relatively low. Therefore, relevant industries must pay attention.