Various propaganda statements are often confusing. Many are still in the blanks of the law, or leave a hole for the business. 1 keyword import is not lacking some high-end owners, at this time directed at foreign goods. In the store, independent stores, you can see many brands advertised with "100% import" or "imported brand". Going to the store to consult, the business explained differently. During the interview, the reporter consulted in three so-called imported cabinet stores, and the merchants confidently and enthusiastically displayed all kinds of imported “identity certificates†hanging in the store. However, all but in English, French, etc., the name of the voucher is also varied, the standards are different, it is difficult to distinguish between authenticity. Ms. Li said: “Every business talks about its products, it is very similar to the real import. Take this standard to compare it to the next door, and feel it is fake. Merchants should be the ones who guide consumers. , use their own standards to refer to the industry, but this is obviously not to say." It is all about "hiding the eyes and ears" The actual business is only a small part of the import, most of the production using domestic materials and technology, in order to prove the "authenticity" of its imports, businesses Can also issue import declarations and certificate of origin, and promised to pay a loss of ten, you can not help but believe. If you buy such fakes, if you want to identify imports or domestically, and get back to justice, you must become a company employee to find the inside. 2 keyword history minimum discount If you go to the building materials home business circle to go, you will receive a leaflet on the bathroom products, many leaflets on the "this promotion is the lowest price of the game crazy discount", "discount as low as 3.8 fold". The same information can also be found on the local decoration website. The reporter experienced a “historical minimum feast†of flooring and ceramic tiles, and the situation was quite similar. There were a lot of people waiting in line at the scene, but some of the customers who asked the reporters before and after the queue, some said, "I have seen this brand before, no matter how you buy it, you come over." "I heard that today's limited edition gift presents, try to arrange. "The long-term rolling in the market circle to study some routines of the rational family said: "In fact, the lowest discount does not mean the lowest price. I have compared the price of March 15 and May 1 time, compared to a certain brand of different periods of relevant promotional information The lowest discount in the May Day promotion information is also 3.8 fold, but it is the promotion of different models of products.†The lowest historical price ≠the lowest price in history “Because of different bathroom products, the price is difficult to compare.†A brand salesperson told reporters In terms of promotion, manufacturers will launch different special products every time. The same style will not have similar promotions in the short term, so as to avoid some customers requesting a return after finding the price difference. Even a salesperson can hardly find out what the “lowest price†is, not to mention the average customer. 3 keyword sample special treatment in a home store, you can see an American sofa combination, sample price of more than 60,000 yuan, the original price of more than 160,000 yuan; an American bed, as long as 2000 yuan. Consumer Li said that because he bought a super low-priced piece of furniture, it is indeed super cheap, but it has been put in the whole. In the end, there is not much benefit, and it is also restricted by the selection. Buy an American double bed for 2,580 yuan. Compared with many brands of American beds, they are all in the range of 6,000 to 8,000 yuan, which is too cost-effective. But when I bought it, I found that the color and texture of the bed was too difficult to find the bedroom closet, dressing table and bedside table with it. Can only return to the original store to match, but no matter how the price, non-special other models, the price is really staggering! "A pair of bedside tables cost me 6,000 yuan! The wardrobe is nearly 20,000 yuan. It is not cheap at the time of integration. If you don't buy it, you can't do it. The whole atmosphere will be disrupted." "The whole body is moving." When purchasing samples, you must first understand whether it can be returned. Because many samples are placed for a long time, it is inevitable that there will be some wear or scratches on the outside, but many merchants refuse to replace them on the grounds that “special price is not returnedâ€. Although the price of sample furniture is low, it is tempting, but the sample furniture launched by individual merchants is actually stock furniture rather than samples. At this point, consumers should first look at their instructions, according to the instructions to see the specific production time of this product, beware of buying "waste furniture." In addition, consumers must carefully check the sample furniture, such as whether the appearance is damaged, whether the paint surface is off, whether the jacket is dirty, whether the frame and hardware are intact, etc., to ensure that the function and appearance meet the requirements before payment. The first line of the keyword "...more than 100 first-line brands... more than 10,000 pieces of fine furniture." This is the content of a furniture store published in the advertisement. In a conspicuous place in a shopping mall, the words "more than 1,000 first-line brand buy-outs" are also very dazzling, plus the words "unprecedented", "lowest", "sign-off", "letter" and so on, so that everyone must be eager to try. However, consumers who are rushing to the brand's word may be disappointed. Ms. Xu, who has participated in a group purchase meeting, said that she had participated in a group purchase meeting called “many first-line brandsâ€, but “the group†had an afternoon. She found that the so-called first-line brands were actually none. Ask the shop's shopping guide "what are the first-line brands", and the guides are silent. Most of the guides just said that all the goods have been displayed on the spot, regardless of the brand or price, consumers can choose. There is no standard expert on the “first lineâ€. What is “what is the 'first-line brand'? This is difficult to define legally, so it is difficult to determine that this is a false advertisement of a businessâ€. Su Ming, a lawyer at Henan Dacheng Law Firm, told reporters that because there is no concept of “first-line brand†in law, many businesses can make a big difference. The word game of the merchant is just like the title party of the network, only to attract your attention, many small store products are mostly small brands. The on-site shopping guide is purchasing product guidance services for consumers, but consumers are advised to choose carefully. According to the survey, most of the guides sell for a certain brand, so they will deliberately guide consumers to choose a brand when purchasing. In addition, experts also remind consumers that the definition of first-line brands is vague, and it is legally possible to exploit the loopholes.
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