Abstract China's hardware industry has been fully open to the outside world for a long time. The domestic hardware market has long realized the globalization of hardware product procurement. Foreign hardware companies have entered the Chinese market for more than a decade, and the sales network and technical service system have been fully established. For hardware companies, brands can be for companies...
China's hardware industry has been fully open to the outside world for a long time, and the domestic hardware market has long realized the globalization of hardware product procurement. Foreign hardware companies have entered the Chinese market for more than a decade, and the sales network and technical service system have been fully established. For hardware companies, brands can play a huge role in the market competition, and become a powerful tool for businesses to win high premiums. For the market, the brand has become the discriminator for consumers to identify goods. "Even some people are not in consumer products but in consumer brands," which is one of the reasons why the brand is so hot.
In the early stage of competition, the hardware market can win in the market competition as long as it can produce products with better quality than others.
However, with the development of science and technology and the wide application of new technologies, new processes and new equipment, products have begun to “homogeneous†and market competition has been pushed into the “brand eraâ€. From this perspective, the competition of enterprises is the brand. competition.
These companies are usually the top 10 companies in the industry to divide the market. Behind the brand is the deep culture of this company. Once a company has the charm of culture, the reputation of the brand will rise to a certain extent. Culture is the connotation of a company and brand.
Therefore, in order to be out of the hardware industry, we must do a good job in brand cultivation, especially to enhance and expand the visibility of our own brands in the domestic and foreign markets, so that enterprises can continuously improve themselves in the process of cultivating and creating brands. Competitiveness, increase investment in technology and equipment.
"Brand" is not a "trademark". "Brand" refers to a symbol of a product or service. The symbolic identification mark refers to the "trademark". The area covered by the brand must include goodwill, product, corporate culture and management of the overall operation.
Therefore, "brand" is the total competition of a company, or the sum of its competitiveness. The brand not only includes the "name", "logo" but also the series of flat vision systems, and even the stereo vision system. However, it is often narrowed down into a series of awareness and expectations surrounding the product or service in the human consciousness, becoming an abstract image mark, and even equating the brand with a specific trademark.
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